{"id":8294,"date":"2017-05-03T08:00:49","date_gmt":"2017-05-03T08:00:49","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8294"},"modified":"2017-05-03T08:00:49","modified_gmt":"2017-05-03T08:00:49","slug":"tendencias-email-marketing-dia-de-la-madre","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-dia-de-la-madre\/","title":{"rendered":"Email Marketing Trends for Mother's Day"},"content":{"rendered":"<p>With only a few days left until the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ejemplos-email-marketing-dia-madre\/\" target=\"_blank\" rel=\"noopener\"><strong>Mother's Day<\/strong><\/a>, For those who are still confused, May 7th is the day when many companies and brands have started launching their email marketing campaigns. In fact, all you have to do is take a look at our email. But\u2026 are they still following the same strategic line as last year?, what new features are they incorporating?, what are the issues?, what frequency of sending are they using? In this post we analyze what some fashion brands are doing.<br \/>\n<!--more--><br \/>\n<strong>Days and frequency of shipment<\/strong><br \/>\nGenerally, companies that have decided to prepare a campaign for Mother's Day start implementing it weeks before the date. It is important to inform the subscriber about the arrival of this day and to be realistic, taking into account that we will not be the only ones in their email list. Analyzing major brands from the world of fashion such as <strong>Massimo Dutti<\/strong>, <strong>Adolfo Dominguez<\/strong>, <strong>Cortefiel, Bimba y Lola<\/strong>\u00a0o <strong>Punt Roma<\/strong>, We have seen that to this day they have sent between<strong> 2nd and 3rd messages<\/strong> related to this day. The first to do so was Punt Roma, which launched its first email on the day <strong>April 18<\/strong>. Regarding the shipping days, we have identified a clear winner: the <strong>Tuesday<\/strong>.<br \/>\n<strong>Typology of campaigns<\/strong><br \/>\nWe could distinguish <strong>3 types of campaigns<\/strong>:<\/p>\n<ul>\n<li><strong>Gift ideas<\/strong><\/li>\n<\/ul>\n<p>Some brands are opting to select their most outstanding products, which they also consider to be a good gift for mothers. It would be an email aimed at getting them on the minds of subscribers and encouraging them to think about what they could give as a gift.<\/p>\n<ul>\n<li><strong>Perfect gift<\/strong><\/li>\n<\/ul>\n<p>Going a step further, we would find those emails that already emphatically claim to have exactly the gift we need and that we are looking for. In other words, we can even stop looking for it now. This time they also opt for selecting one or more products.<\/p>\n<ul>\n<li><strong>Discounts<\/strong><\/li>\n<\/ul>\n<p>Campaigns that offer some kind of discount are the queens par excellence on this kind of important dates. It is a practice that encourages buying and that is often accompanied by creating the need and the urgency to do so. This year the discounts range between <strong>20% \u2013 30%<\/strong> and sometimes they are accompanied by <strong>Free shipping<\/strong> o <strong>Express shipping<\/strong>.<br \/>\n<strong>Issues<\/strong><br \/>\nThe Asuntos department is very closely linked to the types of campaigns that have been discussed. Among them we find those that create the\u00a0<strong>Urgent need<\/strong>, By using discounts that only last a few hours, those who point out that they have the <strong>Perfect gift<\/strong> for our mother, those who give us <strong>ideas<\/strong>, Those who incite us from the very beginning with a <strong>Attractive discount<\/strong> or those who dare to be more <strong>creative<\/strong>. Let's look at some examples:<br \/>\nPerfect gifts:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto1.png\"><img decoding=\"async\" class=\"wp-image-8296 alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto1-300x12.png\" alt=\"\" width=\"525\" height=\"21\" \/><\/a><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto5.png\"><img decoding=\"async\" class=\"wp-image-8298 alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto5-300x9.png\" alt=\"\" width=\"700\" height=\"21\" \/><\/a><br \/>\nIdeas:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto6.png\"><img decoding=\"async\" class=\"wp-image-8297 alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto6-300x12.png\" alt=\"\" width=\"550\" height=\"22\" \/><\/a><br \/>\nDiscounts:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8299\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto4-300x14.png\" alt=\"\" width=\"557\" height=\"26\" \/><\/a><br \/>\nDiscount + need for urgency (shipping):<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto-MD.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8329\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto-MD-300x10.jpg\" alt=\"\" width=\"570\" height=\"19\" \/><\/a><br \/>\nCreative:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto2.1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8302\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/asunto2.1-300x23.png\" alt=\"\" width=\"365\" height=\"28\" \/><\/a><br \/>\n<strong>Designs<\/strong><br \/>\nAnd we end with some examples where we can appreciate the creative design of some of the brands mentioned. As we can see, they always remain true to their graphic style and use representative motifs from this special day.<br \/>\n<strong>BIMBA AND LOLA<\/strong><br \/>\nJovial, energetic and fun.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/Captura-de-pantalla-2017-05-03-a-las-8.15.02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8311\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/Captura-de-pantalla-2017-05-03-a-las-8.15.02-187x300.png\" alt=\"\" width=\"290\" height=\"465\" \/><\/a><br \/>\n<strong>CORTEFIEL<\/strong><br \/>\nDelicate and elegant.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-cortefiel-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8317\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-cortefiel-2-63x300.png\" alt=\"\" width=\"216\" height=\"1028\" \/><\/a><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-cortefiel-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8319\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-cortefiel-3-300x249.png\" alt=\"\" width=\"445\" height=\"370\" \/><\/a><br \/>\n<strong>INTROPIA<\/strong><br \/>\nSimple but, it comes with a gift!<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-intropia.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8318\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-intropia-211x300.png\" alt=\"\" width=\"377\" height=\"536\" \/><\/a><br \/>\n<strong>MASSIMO DUTTI<\/strong><br \/>\nClassic and elegant, it retains the essence of the brand.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-massimo-dutti.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8320\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-massimo-dutti-115x300.png\" alt=\"\" width=\"261\" height=\"682\" \/><\/a><br \/>\n<strong>ADOLFO DOM\u00cdNGUEZ<\/strong><br \/>\nClever, it adapts to the current context. Extensive but very well-thought-out.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-adolfo-dominguez-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8323\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-adolfo-dominguez-1-49x300.jpg\" alt=\"\" width=\"133\" height=\"815\" \/><\/a><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-adolfo-dominguez-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8321\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-adolfo-dominguez-1-217x300.png\" alt=\"\" width=\"392\" height=\"542\" \/><\/a><br \/>\n<strong>PUNT ROMA<\/strong><br \/>\nSimple but clear and direct.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-PUNT-ROMA.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8324\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/d\u00eda-de-la-madre-PUNT-ROMA-192x300.jpg\" alt=\"\" width=\"305\" height=\"477\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A falta de pocos d\u00edas para el D\u00eda de la Madre, para los que a\u00fan vayan despistados, 7 de Mayo, son muchas las empresas y marcas que han empezado a lanzar sus campa\u00f1as de email marketing. De hecho, solo hace falta echar un vistazo a nuestro\u00a0correo electr\u00f3nico. Pero&#8230; \u00bfsiguen la misma l\u00ednea estrat\u00e9gica del a\u00f1o [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,138],"tags":[],"post_folder":[],"class_list":["post-8294","post","type-post","status-publish","format-standard","hentry","category-blog","category-tendencias-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias de Email Marketing para el D\u00eda de la Madre - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-dia-de-la-madre\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias de Email Marketing para el D\u00eda de la Madre - Digital Response\" \/>\n<meta property=\"og:description\" content=\"A falta de pocos d\u00edas para el D\u00eda de la Madre, para los que a\u00fan vayan despistados, 7 de Mayo, son muchas las empresas y marcas que han empezado a lanzar sus campa\u00f1as de email marketing. De hecho, solo hace falta echar un vistazo a nuestro\u00a0correo electr\u00f3nico. Pero&#8230; \u00bfsiguen la misma l\u00ednea estrat\u00e9gica del a\u00f1o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-dia-de-la-madre\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-03T08:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/El-rol-de-una-madre-95.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"657\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/tendencias-email-marketing-dia-de-la-madre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/tendencias-email-marketing-dia-de-la-madre\\\/\"},\"author\":{\"name\":\"Clara\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Tendencias de Email Marketing para el D\u00eda de la Madre\",\"datePublished\":\"2017-05-03T08:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/tendencias-email-marketing-dia-de-la-madre\\\/\"},\"wordCount\":626,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/tendencias-email-marketing-dia-de-la-madre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/asunto1-300x12.png\",\"articleSection\":[\"Blog\",\"Tendencias email marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/tendencias-email-marketing-dia-de-la-madre\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/tendencias-email-marketing-dia-de-la-madre\\\/\",\"name\":\"Tendencias de Email Marketing para el D\u00eda de la Madre - 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De hecho, solo hace falta echar un vistazo a nuestro\u00a0correo electr\u00f3nico. 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