{"id":8331,"date":"2017-05-08T08:00:14","date_gmt":"2017-05-08T06:00:14","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8331"},"modified":"2017-05-08T08:00:14","modified_gmt":"2017-05-08T06:00:14","slug":"infografia-email-marketing-segmentacion","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/infografia-email-marketing-segmentacion\/","title":{"rendered":"Infographic Email Marketing: how to segment your BBDD well"},"content":{"rendered":"<p>Hemos hablado muchas veces de <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/4-tips-segmentar-bbdd-email-marketing\/\" target=\"_blank\" rel=\"noopener\">c\u00f3mo segmentar bien una base de datos<\/a><\/strong> y del porqu\u00e9 es importante hacerlo. En esta ocasi\u00f3n, lo queremos hacer de una forma mucho m\u00e1s gr\u00e1fica: con un Infograf\u00eda que re\u00fane los 4 puntos esenciales para segmentar correctamente.<br \/>\n<!--more--><br \/>\nAntes de dejaros con\u00a0la Infograf\u00eda, queremos recordar todo lo que podemos conseguir haciendo una segmentaci\u00f3n detallada y adecuada, as\u00ed como sus beneficios m\u00e1s notables:<\/p>\n<ul>\n<li>\u00a0<strong>Conocer bien qui\u00e9n va a recibir las\u00a0newsletters<\/strong><\/li>\n<\/ul>\n<p>Si segmentamos bien los usuarios con un proceso de registro adecuado, podremos saber <strong>c\u00f3mo es la persona a quien le enviaremos nuestras comunicaciones<\/strong>. Pregunt\u00e1ndole su sexo, su fecha de nacimiento o incluso alg\u00fan inter\u00e9s que tenga, nos pueda servir para aplicarlo a la hora de dise\u00f1ar y hacer los env\u00edos. Eso s\u00ed, recuerda preguntar solo aquellos datos que sabes que te pueden ayudar a segmentar mucho mejor, preguntar por preguntar no suma, resta.<\/p>\n<ul>\n<li><strong>Saber qu\u00e9 enviar y c\u00f3mo personalizarlo<\/strong><\/li>\n<\/ul>\n<p>Una vez hecho el paso anterior, sabremos c\u00f3mo es cada uno de los usuarios que forman nuestra base datos. Ahora que tienes esta privilegiada informaci\u00f3n, \u00fasala de la mejor manera. Establece criterios que te permiten hacer grupos de usuarios, ser\u00e1 crucial para <strong>saber qu\u00e9 enviar a cada uno y \u00a0c\u00f3mo personalizarlo<\/strong> en funci\u00f3n de sus intereses. La clave est\u00e1 en que el usuario tenga la sensaci\u00f3n de que el email que recibe se ha hecho \u00fanica y exclusivamente para \u00e9l. As\u00ed somos los humanos, nos gusta que nos hagan sentir especiales.<\/p>\n<ul>\n<li><strong>Conseguir mejorar los\u00a0resultados<\/strong><\/li>\n<\/ul>\n<p>Haciendo correctamente los dos puntos anteriores, sin ninguna duda, conseguiremos mejorar los resultados de nuestro email marketing. Las <strong>aperturas<\/strong>the <strong>clicks<\/strong> and even the <strong>conversions<\/strong> ir\u00e1n en aumento. El motivo es claro: estamos enviando \u00a0exactamente aquello que buscan, quieren o necesitan nuestros suscriptores gracias al gran conocimiento que tenemos de ellos, de ah\u00ed a que interact\u00faen m\u00e1s. \u00a1M\u00e1rcate el objetivo de conseguir que incluso lleguen a pensar que tu marca puede leerles la mente!<br \/>\n&nbsp;<br \/>\nSin m\u00e1s dilaci\u00f3n, os dejamos\u00a0la <strong>Infograf\u00eda<\/strong> que resume y sintetiza <strong>4 tips para segmentar una BBDD<\/strong>:<br \/>\n&nbsp;<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/Infograf\u00eda-segmentaci\u00f3n.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8332 aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/Infograf\u00eda-segmentaci\u00f3n-127x300.png\" alt=\"\" width=\"520\" height=\"1228\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We have talked many times about how to segment a database well and why it is important to do so. On this occasion, we want to do it in a much more graphic way: with an infographic that brings together the 4 essential points to segment correctly.<\/p>","protected":false},"author":7,"featured_media":27989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,143],"tags":[],"post_folder":[],"class_list":["post-8331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-infografias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infograf\u00eda Email Marketing: c\u00f3mo segmentar bien tu BBDD - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/infografia-email-marketing-segmentacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infograf\u00eda Email Marketing: c\u00f3mo segmentar bien tu BBDD - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hemos hablado muchas veces de c\u00f3mo segmentar bien una base de datos y del porqu\u00e9 es importante hacerlo. En esta ocasi\u00f3n, lo queremos hacer de una forma mucho m\u00e1s gr\u00e1fica: con un Infograf\u00eda que re\u00fane los 4 puntos esenciales para segmentar correctamente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/infografia-email-marketing-segmentacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-08T06:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/c\u00f3mo-segmentar-bien-tu-BBDD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/infografia-email-marketing-segmentacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/infografia-email-marketing-segmentacion\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Infograf\u00eda Email Marketing: c\u00f3mo segmentar bien tu BBDD\",\"datePublished\":\"2017-05-08T06:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/infografia-email-marketing-segmentacion\/\"},\"wordCount\":379,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/infografia-email-marketing-segmentacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/c\u00f3mo-segmentar-bien-tu-BBDD.jpg\",\"articleSection\":[\"Blog\",\"Infograf\u00edas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/infografia-email-marketing-segmentacion\/\",\"url\":\"https:\/\/www.digitalresponse.es\/infografia-email-marketing-segmentacion\/\",\"name\":\"Infograf\u00eda Email Marketing: c\u00f3mo segmentar bien tu BBDD - 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