{"id":8369,"date":"2017-05-15T08:00:40","date_gmt":"2017-05-15T06:00:40","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8369"},"modified":"2017-05-15T08:00:40","modified_gmt":"2017-05-15T06:00:40","slug":"estado-inbox-placement-2017","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/estado-inbox-placement-2017\/","title":{"rendered":"The state of Inbox Placement 2017"},"content":{"rendered":"

The Relevancy Group, in conjunction with eDataSource, has just released The State of the Inbox report, which collects responses from 350 email marketing companies in the United States on questions such as which tactics are used to optimise deliverability, the use of dashboards to measure email marketing performance, and the use of email marketing as a means of measuring email performance. inbox placement<\/a>\u00a0o the impact of improved deliverability on overall results.
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\nSeed lists vs Panel Data<\/strong>
\nThe main question that the study seeks to answer is which method of measuring the inbox placement<\/a> (seed list or panel data), is the most widely used and which of them generates the best results. But before we go any further, let's see what the two methods mentioned above consist of.
\nAs we explained in a previous post<\/a>the inbox placement estimates which % of the emails delivered to the mail provider have been placed in the inbox and which % have been placed in the spam folder.<\/strong>. Note that this information is not provided by default by ESPs, whose deliverability metrics only indicate how many emails have been bounced, i.e. not delivered. Inbox placement solution providers use two methods to determine where delivered emails will be placed: seed lists and panel data.<\/p>\n