{"id":8409,"date":"2017-05-19T13:47:18","date_gmt":"2017-05-19T11:47:18","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8409"},"modified":"2025-12-16T12:19:03","modified_gmt":"2025-12-16T11:19:03","slug":"benchmark-email-marketing-retail-2017","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/benchmark-email-marketing-retail-2017\/","title":{"rendered":"Benchmark Email Marketing Retail 2017"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8409\" class=\"elementor elementor-8409\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb45f71 e-flex e-con-boxed e-con e-parent\" data-id=\"5cb45f71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8df44 elementor-widget elementor-widget-text-editor\" data-id=\"9a8df44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nueva edici\u00f3n del Benchmark de Email Marketing en Retail, en este caso, del 2017. Este estudio es el resultado de un an\u00e1lisis de los env\u00edos de Email Marketing de un grupo&nbsp;de marcas de moda representativas del sector en Espa\u00f1a. Se han analizado los env\u00edos desde el momento del&nbsp;opt-in y los recibidos a lo largo del mes siguiente.<br><span id=\"more-29\"><\/span><br><strong>\u00bfQu\u00e9&nbsp;se analiza en este benchmark?<\/strong><br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a> Tratamiento del proceso de registro<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>&nbsp;Adaptaci\u00f3n m\u00f3vil<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a> Sender identification<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a> Email retargeting<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>D\u00edas y frecuencias de env\u00edo<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a> An\u00e1lisis de asuntos y tipolog\u00eda de emails (promocionales, newsletters,\u2026)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d87d981 e-flex e-con-boxed e-con e-parent\" data-id=\"d87d981\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8df315 elementor-widget elementor-widget-shortcode\" data-id=\"e8df315\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f30611-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"30611\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/8409#wpcf7-f30611-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/8409#wpcf7-f30611-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"30611\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f30611-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>Download the full article!\n<\/h3>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"eb\" type=\"hidden\" name=\"sCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"landing\" type=\"hidden\" name=\"sCreativity\" \/>\n<span class=\"wpcf7-form-control-wrap fOptions\" data-name=\"fOptions\"><input type=\"hidden\" name=\"fOptions\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fName\" \/><\/span> <\/label>\n<\/p>\n<p><label>Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fSurname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fSurname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (We recommend that you use a corporate email address.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"fEmail\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions3\" \/><\/span> <\/label>\n<\/p>\n<p><label>Which is the main provider you use to send Email and Marketing Automation campaigns?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions4\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fOptions4\"><option value=\"\"><\/option><option value=\"Adobe\">Adobe<\/option><option value=\"Bloomreach\">Bloomreach<\/option><option value=\"Braze\">Braze<\/option><option value=\"Eloqua\">Eloqua<\/option><option value=\"Emarsys\">Emarsys<\/option><option value=\"Klaviyo\">Klaviyo<\/option><option value=\"Mailchimp\">Mailchimp<\/option><option value=\"Marketo\">Marketo<\/option><option value=\"Oracle Responsys\">Oracle Responsys<\/option><option value=\"Salesforce\">Salesforce<\/option><option value=\"Selligent\">Selligent<\/option><option value=\"Otro\">Another<\/option><option value=\"Lo desconozco\">I do not know<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> If you selected \"Other\", please indicate here<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions5\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions5\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions2\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"fOptions2\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I understand and accept the <a href=\"https:\/\/www.digitalresponse.es\/en\/politica-privacidad\/\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_15d4e891d784977cacbfcbb00c48f133\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_15d4e891d784977cacbfcbb00c48f133\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1590606823');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nueva edici\u00f3n del Benchmark de Email Marketing en Retail, en este caso, del 2017. Este estudio es el resultado de un an\u00e1lisis de los env\u00edos de Email Marketing de un grupo&nbsp;de marcas de moda representativas del sector en Espa\u00f1a. Se han analizado los env\u00edos desde el momento del&nbsp;opt-in y los recibidos a lo largo del [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[209],"post_folder":[],"class_list":["post-8409","post","type-post","status-publish","format-standard","hentry","category-recursos-email-marketing","tag-benchmark_email_marketing_retail_2017"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benchmark Email Marketing Retail 2017 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/benchmark-email-marketing-retail-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark Email Marketing Retail 2017 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Nueva edici\u00f3n del Benchmark de Email Marketing en Retail, en este caso, del 2017. Este estudio es el resultado de un an\u00e1lisis de los env\u00edos de Email Marketing de un grupo&nbsp;de marcas de moda representativas del sector en Espa\u00f1a. Se han analizado los env\u00edos desde el momento del&nbsp;opt-in y los recibidos a lo largo del [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/benchmark-email-marketing-retail-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-19T11:47:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:19:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/05\/benchmark-retail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"477\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-retail-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-retail-2017\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Benchmark Email Marketing Retail 2017\",\"datePublished\":\"2017-05-19T11:47:18+00:00\",\"dateModified\":\"2025-12-16T11:19:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-retail-2017\/\"},\"wordCount\":118,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-retail-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\",\"keywords\":[\"Benchmark_Email_Marketing_Retail_2017\"],\"articleSection\":[\"Ebooks y Descargas\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-retail-2017\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-retail-2017\/\",\"url\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-retail-2017\/\",\"name\":\"Benchmark Email Marketing Retail 2017 - 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