{"id":8483,"date":"2018-03-05T08:00:33","date_gmt":"2018-03-05T06:00:33","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8483"},"modified":"2018-03-05T08:00:33","modified_gmt":"2018-03-05T06:00:33","slug":"5-campanas-email-marketing-ecommerce","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/5-campanas-email-marketing-ecommerce\/","title":{"rendered":"5 email marketing campaigns that every ecommerce must have"},"content":{"rendered":"<p>If we look at all the emails we receive from the brands we follow, we will notice that there are different types of campaigns that are repeated in all of them, that is, among all the emails received, we could make subgroups or categories that would have common features and would seek the same goal. Each and every one of these types of campaigns are part of the email marketing strategy of an ecommerce, or at least, those that everyone should include.  Today we will see the<strong> five most prominent<\/strong>:<br \/>\n<!--more--><br \/>\n<strong>1. Promotional campaigns<\/strong><br \/>\nThe <strong>promotional campaigns<\/strong>as the name suggests, are those which are characterised by <strong>offer the subscriber a discount<\/strong> to be redeemed via a code on the ecommerce site. They have a marked component of an offer that is about to expire in order to generate urgency in the receiver. If they have the feeling that the promotion is slipping through their fingers because it has a certain duration or because there are limited units, a much more instinctive purchase reaction will be created in them. The following features can be detected in this type of campaign:<\/p>\n<ul>\n<li>Mention of the promotion in the subject line<\/li>\n<li>Promotion between a 10% - 30%<\/li>\n<li>Limited duration<\/li>\n<li>Aggressive call to actions<\/li>\n<li>Promotion redeemable with a code<\/li>\n<\/ul>\n<p>Below are 3 examples of promotional emails from the brand. <strong>Desigual<\/strong>. They are part of the same promotional campaign and were sent on different days.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png\" width=\"247\" height=\"831\" \/><\/a>\u00a0<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-2.png\" width=\"277\" height=\"829\" \/><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-3.png\" width=\"264\" height=\"828\" \/><br \/>\n<strong>2. Product campaigns<\/strong><br \/>\nIn the <strong>product campaigns<\/strong>In contrast to the promotional ones, the product is the 100% protagonist. Therefore, the promotional element disappears and the <strong>the focus is on presenting the product's attributes, suggesting uses and contextualising it for the season.<\/strong>. Among the elements of this type of campaign we would find:<\/p>\n<ul>\n<li>Presentation of new products<\/li>\n<li>Specific product categories or typologies<\/li>\n<li>Trends and tips<\/li>\n<li>Less aggressive call to actions<\/li>\n<\/ul>\n<p>The email from <strong>Bershka<\/strong> The following is a clear example of a product campaign. It focuses on a single garment, shows it from different perspectives (with and without a model) and provides information of interest to the subscriber (prices, models, colours) so that they are aware of its existence in the shops.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/bershka-producto-1.1.png\" width=\"397\" height=\"1058\" \/><br \/>\n<strong>3. Brand campaigns<\/strong><br \/>\nThe <strong>brand campaigns<\/strong>Unlike the previous two, they do not focus so much on the brand's products, nor do they seek the objective of getting a reaction from the subscriber that leads to a purchase in the ecommerce. In this case, the emails are more corporate and <strong>seek to impact the user's view of the brand and its products.<\/strong>. They usually have the appearance of a product catalogue where the essence of the brand in its pure state is revealed. In this type of campaign we would find the following elements:<\/p>\n<ul>\n<li>Absence of prices<\/li>\n<li>No or very passive call to actions<\/li>\n<li>Clean, catalogue-like aesthetics<\/li>\n<li>More corporate than marketing objective<\/li>\n<\/ul>\n<p>In this email from <strong>Handle<\/strong> which we can see below, we can see how the aforementioned features are fulfilled.  It has the aesthetics of a catalogue and the focus is not so much on the products, but on the type of brand that Mango is and what it offers.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/campa\u00f1a-marca-mango-e1496401059672.png\" width=\"369\" height=\"1404\" \/><br \/>\n<strong>4. Targeted campaigns<\/strong><br \/>\nWhen we talk about <strong>targeted campaigns<\/strong>we refer to <strong>those that are addressed solely and exclusively to one or a few subscribers<\/strong>. They aim to <strong>get reactions from the users who receive it<\/strong>. For example, you can send segmented campaigns to each group of subscribers who are in each of the phases of the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ciclo-de-vida-del-usuario-herramientas-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Customer Life Cycle<\/a> of a brand. So, for example, those in the reactivation phase would be sent a segmented campaign seeking a reaction of interaction with the brand. Another example would be the <strong>remarketing emails<\/strong>where we would look for a specific user to recover the cart that was abandoned in the ecommerce. And a final example, which we can also see below, would be the case of the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ideas-emails-cumpleanos\/\" target=\"_blank\" rel=\"noopener\"><strong>birthday emails<\/strong><\/a>. Yes, such emails are also targeted campaigns and have a clear objective: to build customer loyalty through an attractive discount or a free gift.<br \/>\nIn summary, we could say that targeted campaigns have the following characteristics:<\/p>\n<ul>\n<li>Personalisation<\/li>\n<li>Incorporate elements that are 100% in the subscriber's interest<\/li>\n<li>They seek a type of reaction from the user or group of users.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/cumplea\u00f1os-tous-e1496401259683.png\" width=\"385\" height=\"1252\" \/><br \/>\n<strong>5. Campaigns for special dates<\/strong><br \/>\nCampaigns that <strong>are planned and sent when an important date is approaching<\/strong> are among those that generate the most opportunities for brands. It is a widespread practice to take advantage of a special date in the calendar as an opportunity for brands. <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/las-mejores-tendencias-del-email-marketing-en-san-valentin\/\" target=\"_blank\" rel=\"noopener\">Valentine's Day<\/a>Christmas, Christmas, Mother's Day... for <strong>conducting commercial campaigns and generating sales<\/strong>. Being in the minds of our subscribers when we know that a date is approaching where consumerism is triggered, is extremely important. If we give them ideas and convince them that we have the right gift, we will be much closer to generating a conversion.<br \/>\nThis typology of emails has the following elements:<\/p>\n<ul>\n<li>Cases in which the name of the date is indicated<\/li>\n<li>Gift ideas<\/li>\n<li>Attractive discounts<\/li>\n<li>Aggressive Call to Actions<\/li>\n<\/ul>\n<p>An example of this can be seen below:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/campa\u00f1a-fecha-se\u00f1alada-e1496742971430.png\" width=\"335\" height=\"1303\" \/><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Si nos fijamos en todos los emails que recibimos de las marcas que seguimos, nos daremos cuenta que existen diferentes tipos de campa\u00f1as que se repiten en todas ellas, es decir, entre todos los emails recibidos podr\u00edamos hacer subgrupos o categor\u00edas que reunir\u00edan\u00a0rasgos comunes y que buscar\u00edan un mismo objetivo. Todas y cada una de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[],"post_folder":[],"class_list":["post-8483","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 campa\u00f1as de email marketing que todo ecommerce debe tener - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/5-campanas-email-marketing-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 campa\u00f1as de email marketing que todo ecommerce debe tener - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Si nos fijamos en todos los emails que recibimos de las marcas que seguimos, nos daremos cuenta que existen diferentes tipos de campa\u00f1as que se repiten en todas ellas, es decir, entre todos los emails recibidos podr\u00edamos hacer subgrupos o categor\u00edas que reunir\u00edan\u00a0rasgos comunes y que buscar\u00edan un mismo objetivo. Todas y cada una de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/5-campanas-email-marketing-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-05T06:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"898\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"5 campa\u00f1as de email marketing que todo ecommerce debe tener\",\"datePublished\":\"2018-03-05T06:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/\"},\"wordCount\":968,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png\",\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/\",\"url\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/\",\"name\":\"5 campa\u00f1as de email marketing que todo ecommerce debe tener - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png\",\"datePublished\":\"2018-03-05T06:00:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 campa\u00f1as de email marketing que todo ecommerce debe tener\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\",\"name\":\"Ariadna Gubern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"caption\":\"Ariadna Gubern\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 campa\u00f1as de email marketing que todo ecommerce debe tener - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/5-campanas-email-marketing-ecommerce\/","og_locale":"en_GB","og_type":"article","og_title":"5 campa\u00f1as de email marketing que todo ecommerce debe tener - Digital Response","og_description":"Si nos fijamos en todos los emails que recibimos de las marcas que seguimos, nos daremos cuenta que existen diferentes tipos de campa\u00f1as que se repiten en todas ellas, es decir, entre todos los emails recibidos podr\u00edamos hacer subgrupos o categor\u00edas que reunir\u00edan\u00a0rasgos comunes y que buscar\u00edan un mismo objetivo. Todas y cada una de [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/5-campanas-email-marketing-ecommerce\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2018-03-05T06:00:33+00:00","og_image":[{"width":300,"height":898,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-2.png","type":"image\/png"}],"author":"Ariadna Gubern","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Ariadna Gubern","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/"},"author":{"name":"Ariadna Gubern","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf"},"headline":"5 campa\u00f1as de email marketing que todo ecommerce debe tener","datePublished":"2018-03-05T06:00:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/"},"wordCount":968,"commentCount":2,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png","articleSection":["Blog","Ejemplos Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/","url":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/","name":"5 campa\u00f1as de email marketing que todo ecommerce debe tener - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png","datePublished":"2018-03-05T06:00:33+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/Desigual-email-promocional-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/5-campanas-email-marketing-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"5 campa\u00f1as de email marketing que todo ecommerce debe tener"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf","name":"Ariadna Gubern","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","caption":"Ariadna Gubern"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=8483"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8483\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=8483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=8483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=8483"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=8483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}