{"id":8557,"date":"2017-06-12T08:00:07","date_gmt":"2017-06-12T06:00:07","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8557"},"modified":"2017-06-12T08:00:07","modified_gmt":"2017-06-12T06:00:07","slug":"email-marketing-retail-2017","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/email-marketing-retail-2017\/","title":{"rendered":"How retailers are using email marketing in 2017"},"content":{"rendered":"
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\nEl Email Marketing se ha afianzado como una de las herramientas ma\u0301s eficaces para generar tra\u0301fico y ventas en la industria del retail en general y de la moda en particular. En este sector las me\u0301tricas de performance de las campan\u0303as son muy buenas (en Espan\u0303a, en el sector de la moda, la tasa media de abridores u\u0301nicos es del 20,82% y la de clickers u\u0301nicos del 4,70%<\/strong>). Adema\u0301s, el ROI del Email Marketing sigue siendo el ma\u0301s alto de entre los canales de marketing directo e interactivo, tiene un retorno del 122%<\/strong>, cuatro veces ma\u0301s alto que cualquier canal de marketing.
\nEl Email es tambie\u0301n, junto al tra\u0301fico orga\u0301nico, el principal canal para la generacio\u0301n de tra\u0301fico al site. Otro elemento destacable es que a medida que aumenta el nivel de facturacio\u0301n del e-commerce, aumenta tambie\u0301n el uso del email marketing y es sobre todo en las industrias del textil en general, donde el Email destaca como la principal fuente de generacio\u0301n de tra\u0301fico.<\/p>\n
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\nEl estudio que os presentamos a continuaci\u00f3n\u00a0es la nueva edici\u00f3n del Benchmark de Email Marketing en Retail<\/a><\/strong>, en este caso, del 2017. En \u00e9l encontrar\u00e9is el resultado de un ana\u0301lisis de los envi\u0301os de Email Marketing de un grupo de marcas de moda representativas del sector desde el momento del opt-in y los recibidos a lo largo del mes siguiente (Abril)<\/strong>. Las marcas sujeto del estudio han sido:\n<\/div>\n<\/div>\n
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\nEn cuanto a los diferentes elementos\u00a0que se analizan en el Benchmark, destacar\u00edamos los siguientes:
\n\"ico_tick\"<\/a> Tratamiento del proceso de registro
\n\"ico_tick\"<\/a>\u00a0Adaptaci\u00f3n m\u00f3vil
\n\"ico_tick\"<\/a> Sender identification
\n\"ico_tick\"<\/a> Email retargeting
\n\"ico_tick\"<\/a>D\u00edas y frecuencias de env\u00edo
\n\"ico_tick\"<\/a> An\u00e1lisis de asuntos y tipolog\u00eda de emails (promocionales, newsletters,\u2026)
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\nSi todav\u00eda no lo has descargado, no esperes m\u00e1s. Hazlo de forma gratuita aqu\u00ed:\u00a0Benchmark Email Marketing Retail 2017<\/a><\/strong>\n<\/div>","protected":false},"excerpt":{"rendered":"

El Email Marketing se ha afianzado como una de las herramientas ma\u0301s eficaces para generar tra\u0301fico y ventas en la industria del retail en general y de la moda en particular. En este sector las me\u0301tricas de performance de las campan\u0303as son muy buenas (en Espan\u0303a, en el sector de la moda, la tasa media […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40],"tags":[],"post_folder":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","hentry","category-blog","category-estudios-email-marketing-2"],"acf":[],"yoast_head":"\nAs\u00ed usan el Email Marketing los retailers en 2017 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-retail-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed usan el Email Marketing los retailers en 2017 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"El Email Marketing se ha afianzado como una de las herramientas ma\u0301s eficaces para generar tra\u0301fico y ventas en la industria del retail en general y de la moda en particular. 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