{"id":8564,"date":"2020-07-10T08:00:47","date_gmt":"2020-07-10T08:00:47","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8564"},"modified":"2020-07-10T08:00:47","modified_gmt":"2020-07-10T08:00:47","slug":"como-segmentar-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-segmentar-en-email-marketing\/","title":{"rendered":"How to segment your database according to their interests?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/07\/segmentacion-email-marketing-1024x512.png\" alt=\"\" class=\"wp-image-11955\"\/><\/figure>\n\n\n\n<p>As we have discussed in <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/infografia-email-marketing-segmentacion\/\" target=\"_blank\">in many cases<\/a>In order to be able to send a good segmentation of our database, it is essential to <strong>much more effective and tailored email campaigns for our users<\/strong>. Today we will see a good example of how <strong>segmenting our database according to interests<\/strong> of our subscribers.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>As we discussed in <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/4-tips-segmentar-bbdd-email-marketing\/\" target=\"_blank\">this post<\/a>In order to correctly segment our database, we must first of all focus on what we want to target. <strong>information we ask users<\/strong> in the registration process. The data you provide will help us to a large extent to make a good classification: <strong>sex, age, date of birth or interests or tastes<\/strong> more specific. Of course, we must be careful in the information we ask for, we should only ask what we know will really help us in our email marketing campaigns. For this, a good option is to use a <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/registro-progresivo-ejemplos-email-marketing\/\" target=\"_blank\"><strong>progressive registration<\/strong><\/a>.<\/p>\n\n\n\n<br>\n\n\n\n<p>However, there are also other ways to get relevant information from our database and apply it later in future emails. Here you can see a very good example of <strong>Desigual<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/06\/email-desigual-segmentacion-e1497607385524.png\" alt=\"\" width=\"313\" height=\"1101\"\/><\/figure><\/div>\n\n\n\n<p>Desigual has designed an email with <strong>buttons with the different sizes available<\/strong>The subscriber, when clicking on one of the buttons, will see only those garments that fit him or her. In this way, the brand provides a <strong>more relevant content for the user<\/strong>It also avoids frustrations such as \"I love this garment but it's not my size\", as we have all experienced on more than one occasion.<\/p>\n\n\n\n<br>\n\n\n\n<p>The most interesting thing is that, once the campaign has been launched and the results have been achieved, you could even <strong>segmenting your database according to the size selected by each user<\/strong>. In this way, all users would be tagged with their size and in the future, segmented and presonalised campaigns could be sent with garments of their size. The same could also be done by segmenting by product type preferences or male-female category.<\/p>\n\n\n\n<br>\n\n\n\n<p>Have you seen any other good examples of segmentation like the one we have just discussed?<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/04\/ari-blog.jpg\" alt=\"\" class=\"wp-image-11727\" width=\"357\" height=\"161\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Como bien hemos hablado en muchas ocasiones, hacer una buena segmentaci\u00f3n de nuestra base de datos es fundamental,&nbsp;ya que nos permite enviar campa\u00f1as de email mucho m\u00e1s efectivas y adaptadas a nuestros usuarios. Hoy veremos un buen ejemplo de c\u00f3mo segmentar nuestra base de datos en funci\u00f3n de los intereses de nuestros suscriptores.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[37,58],"tags":[],"post_folder":[],"class_list":["post-8564","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-segmentar-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Como bien hemos hablado en muchas ocasiones, hacer una buena segmentaci\u00f3n de nuestra base de datos es fundamental,&nbsp;ya que nos permite enviar campa\u00f1as de email mucho m\u00e1s efectivas y adaptadas a nuestros usuarios. Hoy veremos un buen ejemplo de c\u00f3mo segmentar nuestra base de datos en funci\u00f3n de los intereses de nuestros suscriptores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/como-segmentar-en-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T08:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/07\/segmentacion-email-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses?\",\"datePublished\":\"2020-07-10T08:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/\"},\"wordCount\":396,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/segmentacion-email-marketing-1024x512.png\",\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/\",\"name\":\"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses? - Digital Response\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/segmentacion-email-marketing-1024x512.png\",\"datePublished\":\"2020-07-10T08:00:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/segmentacion-email-marketing-1024x512.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/segmentacion-email-marketing-1024x512.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/como-segmentar-en-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.digitalresponse.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalresponse.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalresponse\",\"https:\\\/\\\/x.com\\\/dresponse\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digital-response\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/5e0e9b0842bdb4269390c815a805b8bf\",\"name\":\"Ariadna Gubern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"caption\":\"Ariadna Gubern\"},\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/author\\\/ariadna-gubern\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses? - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/como-segmentar-en-email-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses? - Digital Response","og_description":"Como bien hemos hablado en muchas ocasiones, hacer una buena segmentaci\u00f3n de nuestra base de datos es fundamental,&nbsp;ya que nos permite enviar campa\u00f1as de email mucho m\u00e1s efectivas y adaptadas a nuestros usuarios. Hoy veremos un buen ejemplo de c\u00f3mo segmentar nuestra base de datos en funci\u00f3n de los intereses de nuestros suscriptores.","og_url":"https:\/\/www.digitalresponse.es\/en\/como-segmentar-en-email-marketing\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2020-07-10T08:00:47+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/07\/segmentacion-email-marketing.png","type":"image\/png"}],"author":"Ariadna Gubern","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Ariadna Gubern","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/"},"author":{"name":"Ariadna Gubern","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf"},"headline":"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses?","datePublished":"2020-07-10T08:00:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/"},"wordCount":396,"commentCount":1,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/07\/segmentacion-email-marketing-1024x512.png","articleSection":["Blog","Ejemplos Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/","url":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/","name":"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses? - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/07\/segmentacion-email-marketing-1024x512.png","datePublished":"2020-07-10T08:00:47+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/07\/segmentacion-email-marketing-1024x512.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/07\/segmentacion-email-marketing-1024x512.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/como-segmentar-en-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo segmentar tu base de datos seg\u00fan sus intereses?"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf","name":"Ariadna Gubern","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","caption":"Ariadna Gubern"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=8564"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8564\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=8564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=8564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=8564"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=8564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}