{"id":8615,"date":"2018-05-16T08:00:20","date_gmt":"2018-05-16T06:00:20","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8615"},"modified":"2018-05-16T08:00:20","modified_gmt":"2018-05-16T06:00:20","slug":"incorporacion-bloggers-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/","title":{"rendered":"The incorporation of bloggers in email marketing"},"content":{"rendered":"<p>The figure of the influencer is on the rise and there are already many companies that have decided to make them part of their marketing strategy. In fact, today we will analyse how the figure of the blogger is being incorporated into email marketing.<br \/>\n<!--more--><br \/>\nWe are used to seeing how some bloggers appear on social networks or on the advertising posters of certain brands. However, perhaps we are not so used to seeing this type of figure in the emails we receive from the brands we follow. A fact that is already starting to change.<br \/>\nIn the fashion industry, some brands have already ventured to integrate them into their email campaigns. A very well thought out strategy if we take into account that a blogger is perceived as a role model or example to follow and a trendsetter that can become an interesting prescriber for a brand.<br \/>\n<strong>Tous<\/strong> is a good example of this new initiative.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/07\/Bloggers-email-merketing-e1499813380261.png\" width=\"470\" height=\"1528\" \/><br \/>\nThe incorporation of this figure in their newsletters allows them to show subscribers that these well-known and reputable bloggers are committed to the brand and use its products.<br \/>\nThe selected accessories are incorporated into the blogger's look to give an example of how they can be combined and demonstrate, once again, that the reader must have them. It is a way of giving prominence to the products, at the same time that they become a trend.<br \/>\nThe aim is to make subscribers feel the need to buy the product in order to be fashionable, in the same way that the bloggers who appear in the email do. For this reason, it clearly increases the possibility that they will end up buying one of the products, making use of the most instinctive sense of human beings: wanting to be part of a group and feel accepted.<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The figure of the influencer is on the rise and there are already many companies that have decided to make them part of their marketing strategy. In fact, today we will analyse how the figure of the blogger is being incorporated into email marketing.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[],"post_folder":[],"class_list":["post-8615","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La incorporaci\u00f3n de bloggers en el email marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La incorporaci\u00f3n de bloggers en el email marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"La figura del influencer\u00a0est\u00e1 en continuo auge y ya son muchas las empresas que han decidido hacerles part\u00edcipes de su estrategia de marketing. De hecho, hoy analizaremos c\u00f3mo se est\u00e1 incorporando concretamente la figura del blogger en el email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-16T06:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/07\/blogger-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"La incorporaci\u00f3n de bloggers en el email marketing\",\"datePublished\":\"2018-05-16T06:00:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/\"},\"wordCount\":326,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/07\/Bloggers-email-merketing-e1499813380261.png\",\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/en\/incorporacion-bloggers-email-marketing\/\",\"name\":\"La incorporaci\u00f3n de bloggers en el email marketing - 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