{"id":8724,"date":"2017-10-02T08:00:09","date_gmt":"2017-10-02T06:00:09","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8724"},"modified":"2017-10-02T08:00:09","modified_gmt":"2017-10-02T06:00:09","slug":"inteligencia-artificial-y-email-marketing-van-de-la-mano","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/inteligencia-artificial-y-email-marketing-van-de-la-mano\/","title":{"rendered":"87% of professionals say artificial intelligence and email marketing are best combination"},"content":{"rendered":"

Today we would like to make an aside about artificial intelligence in the field of email marketing<\/strong>We will do so on the basis of data collected in a report by Salesforce<\/strong>CRM solutions provider.
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\nIt is not surprising that thanks to Artificial Intelligence's ability to analyse large amounts of data, identify patterns and trends and, therefore, automatically formulate predictions, it has become so well established in the marketing world. Professionals have already realised that implementing it in the different areas of a discipline such as marketing, which is increasingly more analytical and quantitative, is highly effective.
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\nIn this case, the email marketing<\/strong> is one of the areas where marketers prefer to bet on artificial intelligence, as evidenced by Salesforce's survey of 1,028 marketers worldwide in the first quarter of 2017.
\n87% of the respondents say that if they have to implement the\u00a0<\/strong>artificial intelligence in some area of marketing would or already does in email marketing.<\/strong>. However, we cannot overlook the fact that it also an 87% would implement it in sales forecasting<\/strong> y a 83% in the field of customer service or sales\/leads<\/strong>.
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\nHere is a reminder of some of the functionalities that artificial intelligence gives to email marketing:<\/p>\n