{"id":8739,"date":"2017-10-04T08:00:47","date_gmt":"2017-10-04T06:00:47","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8739"},"modified":"2017-10-04T08:00:47","modified_gmt":"2017-10-04T06:00:47","slug":"email-marketing-retail-dias-frecuencia-de-envio","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/email-marketing-retail-dias-frecuencia-de-envio\/","title":{"rendered":"Do you know what is the preferred day for retailers to send email marketing campaigns?"},"content":{"rendered":"<p>En el mundo del marketing digital siempre ha existido cierta inquietud para saber <strong>qu\u00e9 d\u00edas son mejores para realizar determinadas acciones y cu\u00e1l debe ser su frecuencia<\/strong>. Un buen ejemplo podr\u00eda ser el <strong>env\u00edo de campa\u00f1as de Email Marketing<\/strong> o las publicaciones en las Redes Sociales.\u00a0 Hoy nos centramos en el primer caso.<br \/>\n<!--more--><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/Email_marketing-_Retail_Di\u0301as_frecuencia_de_envi\u0301o.jpg\" width=\"364\" height=\"193\" \/><br \/>\nLos marketers frecuentemente se preguntan cu\u00e1l es el mejor momento paralanzar sus campa\u00f1as de email\u00a0marketing y qu\u00e9 lapso temporal deben de dejar entre env\u00edo y env\u00edo. Hace ya un tiempo que desde Digital Response hicimos un<a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/cuando-es-la-mejor-hora-de-envio-en-email-marketing-resultados-de-un-ab-test\/\" target=\"_blank\" rel=\"noopener\"> AB test para saber cu\u00e1l era la mejor hora para lanzar una campa\u00f1a de email<\/a> y llegamos a la conclusi\u00f3n de que no existe una diferencia notable entre hacer el env\u00edo ,por ejemplo, por la ma\u00f1ana\/mediod\u00eda o por la noche.<br \/>\nHoy, siguiendo la misma l\u00ednea, queremos recopilar la\u00a0<strong>frecuencia y los d\u00edas de env\u00edo\u00a0de 15 marcas de moda de la Industria Retail en el lapso de un mes.<\/strong> De manera que podemos analizar bien en qu\u00e9 d\u00edas prefieren hacer sus env\u00edos y la cantidad exacta. Estas son las marcas seleccionadas:<strong>\u00a0<\/strong><\/p>\n<ul>\n<li>Adolfo Dominguez<\/li>\n<li>Custo Barcelona<\/li>\n<li>Massimo Dutti<\/li>\n<li>C&amp;A<\/li>\n<li>Cortefiel<\/li>\n<li>Intropia<\/li>\n<li>Desigual<\/li>\n<li>H&amp;M<\/li>\n<li>Bershka<\/li>\n<li>Handle<\/li>\n<li>Zara<\/li>\n<li>Pull&amp;Bear<\/li>\n<li>Punt Roma<\/li>\n<li>Pepe Jeans<\/li>\n<li>Bimba&amp;Lola<\/li>\n<\/ul>\n<p>Podr\u00e9is encontrar m\u00e1s datos en el\u00a0<a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/benchmark-email-marketing-retail-2017\/\" target=\"_blank\" rel=\"noopener\">Benchmark de Email Marketing Retail 2017.<\/a><br \/>\n<strong>1- Env\u00edos que se han realizado durante el mes de Abril de 2017<\/strong><br \/>\nLa compa\u00f1\u00eda que lleva a cabo una mayor presi\u00f3n comercial v\u00eda email, en el caso de inscribirse a las 3 secciones, es <strong>Handle<\/strong>; y en segundo lugar se sit\u00faa <strong>Cortefiel<\/strong> con un total de <strong>14 env\u00edos<\/strong>.<br \/>\nEn el polo opuesto encontramos a <strong>Custo<\/strong>, quien no ha enviado ning\u00fan email este mes de Abril. <strong>Zara<\/strong> (secci\u00f3n Hombre) tambi\u00e9n destaca por sus pocos env\u00edos, en total 2.<br \/>\nPor \u00faltimo, la media de frecuencia de env\u00edo la situar\u00edamos en un total de <strong>10 campa\u00f1as de email al mes<\/strong>.<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/envi\u0301os_mensuales_abril_2017.png\" width=\"641\" height=\"465\" \/><strong>2- Env\u00edos que se han realizado por d\u00eda<\/strong><br \/>\nEl d\u00eda de la semana donde se han concentrado la mayor\u00eda de env\u00edos (un <b>23,74%<\/b>) ha sido el <b>domingo<\/b>, seguido de <b>Thursday<\/b> y <b>martes<\/b>. En cambio, el <b>s\u00e1bado<\/b> es el d\u00eda que menos env\u00edos se han realizado.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/envi\u0301os_por_di\u0301a.png\" width=\"338\" height=\"258\" \/><br \/>\n<strong>3- Env\u00edos por d\u00eda y por marca<\/strong><br \/>\n<b>Massimo<\/b> <b>Dutti<\/b> ha sido la \u00fanica marca en concentrar sus env\u00edos el s\u00e1bado. <b>Bershka<\/b><b>, Cortefiel, H&amp;M, Mango y <\/b><b>Pull&amp;Bear<\/b> lo hacen el domingo. En cambio marcas como <b>C&amp;A<\/b> o <b>Punt<\/b><b> Roma<\/b> prefieren el jueves.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/di\u0301as_de_envi\u0301o_abril_2017.png\" width=\"777\" height=\"575\" \/><br \/>\nPor tanto, la <strong>conclusi\u00f3n<\/strong> final que extraemos de estos datos es que el d\u00eda preferido para realizar env\u00edos son los <strong>domingos<\/strong> y que la frecuencia de env\u00edo se encontrar\u00eda en un total de <strong>10 campa\u00f1as por mes<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the world of digital marketing there has always been some concern about which days are best to carry out certain actions and what their frequency should be. A good example could be the sending of Email Marketing campaigns or publications on Social Networks.  Today we focus on the first case.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40],"tags":[],"post_folder":[],"class_list":["post-8739","post","type-post","status-publish","format-standard","hentry","category-blog","category-estudios-email-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-retail-dias-frecuencia-de-envio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En el mundo del marketing digital siempre ha existido cierta inquietud para saber qu\u00e9 d\u00edas son mejores para realizar determinadas acciones y cu\u00e1l debe ser su frecuencia. Un buen ejemplo podr\u00eda ser el env\u00edo de campa\u00f1as de Email Marketing o las publicaciones en las Redes Sociales.\u00a0 Hoy nos centramos en el primer caso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-retail-dias-frecuencia-de-envio\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-04T06:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/Email_marketing-_Retail_Di\u0301as_frecuencia_de_envi\u0301o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing?\",\"datePublished\":\"2017-10-04T06:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"articleSection\":[\"Blog\",\"Estudios de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/\",\"url\":\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/\",\"name\":\"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing? - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"datePublished\":\"2017-10-04T06:00:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\",\"name\":\"Ariadna Gubern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"caption\":\"Ariadna Gubern\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing? - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/email-marketing-retail-dias-frecuencia-de-envio\/","og_locale":"en_GB","og_type":"article","og_title":"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing? - Digital Response","og_description":"En el mundo del marketing digital siempre ha existido cierta inquietud para saber qu\u00e9 d\u00edas son mejores para realizar determinadas acciones y cu\u00e1l debe ser su frecuencia. Un buen ejemplo podr\u00eda ser el env\u00edo de campa\u00f1as de Email Marketing o las publicaciones en las Redes Sociales.\u00a0 Hoy nos centramos en el primer caso.","og_url":"https:\/\/www.digitalresponse.es\/en\/email-marketing-retail-dias-frecuencia-de-envio\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2017-10-04T06:00:47+00:00","og_image":[{"width":850,"height":450,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/Email_marketing-_Retail_Di\u0301as_frecuencia_de_envi\u0301o.jpg","type":"image\/jpeg"}],"author":"Ariadna Gubern","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Ariadna Gubern","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/"},"author":{"name":"Ariadna Gubern","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf"},"headline":"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing?","datePublished":"2017-10-04T06:00:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"articleSection":["Blog","Estudios de Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/","url":"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/","name":"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing? - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"datePublished":"2017-10-04T06:00:47+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/email-marketing-retail-dias-frecuencia-de-envio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfSabes cu\u00e1l es el d\u00eda preferido de los retailers para enviar campa\u00f1as de email marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf","name":"Ariadna Gubern","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","caption":"Ariadna Gubern"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=8739"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8739\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=8739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=8739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=8739"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=8739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}