{"id":8752,"date":"2017-10-11T08:00:08","date_gmt":"2017-10-11T06:00:08","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8752"},"modified":"2017-10-11T08:00:08","modified_gmt":"2017-10-11T06:00:08","slug":"resultados_benchmark_email-marketing_2016","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/resultados_benchmark_email-marketing_2016\/","title":{"rendered":"Benchmark Email Marketing 2016 results by sector"},"content":{"rendered":"

Hoy nos hacemos eco del Benchmark de Email Marketing 2016 de Cheetah Digital<\/strong><\/a>, donde como cada a\u00f1o,\u00a0analizan los principales KPIs globales, por pa\u00eds y sector, de los resultados de los mercados espa\u00f1ol, franc\u00e9s y alem\u00e1n. Resumimos los key points del estudio que afectan a Espa\u00f1a<\/strong>.
\n
\n1- Entregabilidad<\/strong>
\nCheetah Digital sit\u00faa la tasa de emails rebotados <\/strong>en Espa\u00f1a en un 2,27%<\/strong>, lo que supone un ligero aumento de 0,35 puntos respecto al a\u00f1o anterior. El sector de la Formaci\u00f3n\/Ense\u00f1anza<\/strong> destaca por tener la tasa de rebotes m\u00e1s elevada (5,23%)<\/strong>, mientras que por el contrario, el sector Pure Player<\/strong> (1,34%)<\/strong> registra la tasa m\u00e1s baja de todos los sectores analizados.
\n

\"\"<\/a>
Clic en la imagen para ampliar<\/figcaption><\/figure>
\n2- Aperturas y abridores<\/strong>
\nThe tasa media de aperturas en Espa\u00f1a\u00a0<\/strong>alcanza un 37,18%<\/strong>, mientras que la de abridores<\/strong> se sit\u00faa en un 21,24%<\/strong>. En cuanto a sectores se refiere, el proveedor de soluciones destaca que el sector de\u00a0Banca\/Seguros <\/strong>registra la tasa de apertura m\u00e1s alta (62%)<\/strong> y que con un 30% <\/strong>tambi\u00e9n lidera la tasa de abridores<\/strong>. Esta situaci\u00f3n demuestra el inter\u00e9s que tienen los consumidores por las comunicaciones de sus entidades financieras. En el otro lado de la balanza, encontramos el sector\u00a0Pure Player <\/strong>con un 29,75% de aperturas<\/strong> and the medios de comunicaci\u00f3n <\/strong>con un 17,62% de abridores<\/strong>.
\n
\"\"<\/a>
Clic en la imagen para ampliar<\/figcaption><\/figure>
\n3- Cli<\/strong>cs\u00a0<\/strong>y clickers<\/strong>
\nEn el territorio espa\u00f1ol se registra un ligero aumento en la tasa de clics (5,28%<\/strong>) y clickers (3,26%)\u00a0<\/strong>en relaci\u00f3n al a\u00f1o anterior. El Turismo\/Ocio (6,69%)<\/strong> and the secor Retail excluyendo moda (6,22%)<\/strong> son los sectores que presentan mejores tasas de clics, por el contrario y al igual que en las aperturas y abridores, el sector Pure Players (4,25%)<\/strong> and the Medios de Comunicaci\u00f3n (54,32%)<\/strong> tienen los porcentajes m\u00e1s bajos. Finalmente destacamos que el valor medio de clics por clicker se sit\u00faa en 1,5<\/strong>.
\n
\"\"<\/a>
Clic en la imagen para ampliar<\/figcaption><\/figure>
\n4-\u00a0Reactividad\u00a0<\/strong>
\nEn el \u00e1mbito de la reactividad<\/strong>, Espa\u00f1a registra una tasa media de 14,46%<\/strong>, una cifra que representa una ligera mejora frente al a\u00f1o anterior. El sector de la\u00a0Moda <\/strong>es el que presenta la mayor reactividad (19,13%),<\/strong> seguido por Prensa \/ Medios de Comunicaci\u00f3n y Formaci\u00f3n \/ Ense\u00f1anza. En el lado opuesto el sector Banca\/Seguros <\/strong>presenta una reactividad de tan s\u00f3lo el 9,03%<\/strong>.
\n
\"\"<\/a>
Clic en la imagen para ampliar<\/figcaption><\/figure><\/p>\n

5-\u00a0Bajas<\/strong><\/p>\n

The tasa de bajas<\/strong> se mantiene estable en relaci\u00f3na al a\u00f1o anterior, con Espa\u00f1a como el pa\u00eds mejor situado con un\u00a00,07% de bajas. <\/strong>Destacan especialmente Banca\/ Seguros y Pure Players<\/strong> que cuentan con una tasa de apenas un 0,02%.\u00a0El sector Turismo\/Ocio<\/strong>, por el contrario, tiene el mayor \u00edndice de bajas (0,18%<\/strong>).
\n

\"\"<\/a>
Clic en la imagen para ampliar<\/figcaption><\/figure>
\n6- Momento preferido de env\u00edo<\/strong>
\nComo se puede ver en la taba inferior, el Thursday<\/strong>\u00a0(21%)<\/strong> es d\u00eda preferido por la mayor\u00eda de sectores para hacer env\u00edos, mientras que los meses en los que se concentran m\u00e1s campa\u00f1as son Junio y Noviembre (9%)<\/strong>.
\nAt this post<\/a> encontrar\u00e9is m\u00e1s informaci\u00f3n para complementar el momento preferido de env\u00edo<\/strong>, pero en este caso, de la industria Retail<\/strong>.
\n
\"\"<\/a>
Clic en la imagen para ampliar<\/figcaption><\/figure>
\nFinalmente, os dejamos con este otro an\u00e1lisis que hicimos del Benchmark 2016-2017 de Sign-up.to<\/a> para que pod\u00e1is contrastar los datos que se muestran en ambos estudios.<\/p>","protected":false},"excerpt":{"rendered":"

Today we are reporting on Cheetah Digital's 2016 Email Marketing Benchmark, where, as every year, they analyse the main global KPIs, by country and sector, of the results of the Spanish, French and German markets. We summarise the key points of the study that affect Spain.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40],"tags":[],"post_folder":[],"class_list":["post-8752","post","type-post","status-publish","format-standard","hentry","category-blog","category-estudios-email-marketing-2"],"acf":[],"yoast_head":"\nResultados por sector Benchmark Email Marketing 2016 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/resultados_benchmark_email-marketing_2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resultados por sector Benchmark Email Marketing 2016 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hoy nos hacemos eco del Benchmark de Email Marketing 2016 de Cheetah Digital, donde como cada a\u00f1o,\u00a0analizan los principales KPIs globales, por pa\u00eds y sector, de los resultados de los mercados espa\u00f1ol, franc\u00e9s y alem\u00e1n. Resumimos los key points del estudio que afectan a Espa\u00f1a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/resultados_benchmark_email-marketing_2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-11T06:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/benchmark_email_marketing-e1507721706802.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"757\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/resultados_benchmark_email-marketing_2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/resultados_benchmark_email-marketing_2016\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Resultados por sector Benchmark Email Marketing 2016\",\"datePublished\":\"2017-10-11T06:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/resultados_benchmark_email-marketing_2016\/\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/resultados_benchmark_email-marketing_2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/Tasa_media_emails_rebotados_por_sector.png\",\"articleSection\":[\"Blog\",\"Estudios de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/resultados_benchmark_email-marketing_2016\/\",\"url\":\"https:\/\/www.digitalresponse.es\/resultados_benchmark_email-marketing_2016\/\",\"name\":\"Resultados por sector Benchmark Email Marketing 2016 - 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