{"id":8817,"date":"2021-02-22T08:00:44","date_gmt":"2021-02-22T08:00:44","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8817"},"modified":"2021-02-22T08:00:44","modified_gmt":"2021-02-22T08:00:44","slug":"modelos-predictivos-aplicados-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/modelos-predictivos-aplicados-email-marketing\/","title":{"rendered":"Why take predictive modelling into account in your email marketing?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg\" alt=\"\" class=\"wp-image-12804\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>Today we will see how the <strong>predictive modelling<\/strong> can be a highly effective tool when defining an email marketing action for a group of users who show similar behaviour based on a certain pattern.<\/p>\n\n\n\n<br>\n\n\n\n<!--more-->\n\n\n\n<p>Via <strong>predictive modelling<\/strong> we can detect behaviours within the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ciclo-de-vida-del-usuario-herramientas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>User lifecycle<\/strong><\/a> that indicate whether a user is more or less likely to take an action that affects the present and future value they bring to the organisation.<\/p>\n\n\n\n<br>\n\n\n\n<p>So, for example, if we detect behaviour that has historically been adopted by users before abandoning us as a provider,<strong> we will be able to anticipate and develop a marketing plan to prevent this leakage and retain it.<\/strong>. This will directly affect the LTV of that particular user, and will be reflected in the aggregate CLTV metric.<br>Let's imagine that a new user starts visiting our website with a higher than average frequency, and the time spent on a page with a specific product is also higher than average. We can recognise, historically, that users who bought for the first time in our e-commerce had a behaviour based on an increase in the number of visits to our site and in the time spent browsing the page containing information on the product that they finally ended up buying. Well, as soon as we detect a new user with a pattern of behaviour similar to the one described above, we will be able to act on him and make him act as we want him to, by buying.<\/p>\n\n\n\n<br>\n\n\n\n<p>Therefore, we can say that this type of marketing actions take into account the moment in which the user behaves according to a pattern, and the strategic context of the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ciclo-de-vida-del-usuario-herramientas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>User lifecycle<\/strong><\/a>This will allow us to increase ROI through highly targeted email marketing campaigns.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/ciclo_de_vida_del_usuario.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/04\/ari-blog-e1595507824889.jpg\" alt=\"\" class=\"wp-image-11727\" width=\"365\" height=\"165\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Hoy veremos c\u00f3mo los modelos predictivos pueden ser una herramienta altamente eficaz a la hora de definir una acci\u00f3n de email marketing para un grupo de usuarios que muestra un comportamiento similar en base a un patr\u00f3n determinado.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-8817","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/modelos-predictivos-aplicados-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hoy veremos c\u00f3mo los modelos predictivos pueden ser una herramienta altamente eficaz a la hora de definir una acci\u00f3n de email marketing para un grupo de usuarios que muestra un comportamiento similar en base a un patr\u00f3n determinado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/modelos-predictivos-aplicados-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-22T08:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing?\",\"datePublished\":\"2021-02-22T08:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/\"},\"wordCount\":341,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/\",\"name\":\"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing? - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg\",\"datePublished\":\"2021-02-22T08:00:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\",\"name\":\"Ariadna Gubern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"caption\":\"Ariadna Gubern\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing? - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/modelos-predictivos-aplicados-email-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing? - Digital Response","og_description":"Hoy veremos c\u00f3mo los modelos predictivos pueden ser una herramienta altamente eficaz a la hora de definir una acci\u00f3n de email marketing para un grupo de usuarios que muestra un comportamiento similar en base a un patr\u00f3n determinado.","og_url":"https:\/\/www.digitalresponse.es\/en\/modelos-predictivos-aplicados-email-marketing\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2021-02-22T08:00:44+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing.jpg","type":"image\/jpeg"}],"author":"Ariadna Gubern","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Ariadna Gubern","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/"},"author":{"name":"Ariadna Gubern","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf"},"headline":"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing?","datePublished":"2021-02-22T08:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/"},"wordCount":341,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/","url":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/","name":"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing? - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg","datePublished":"2021-02-22T08:00:44+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/02\/modelos-predictivos-email-marketing-1024x512.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/modelos-predictivos-aplicados-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 tener en cuenta los modelos predictivos en nuestro email marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf","name":"Ariadna Gubern","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","caption":"Ariadna Gubern"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=8817"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8817\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=8817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=8817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=8817"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=8817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}