{"id":8837,"date":"2017-10-18T08:00:33","date_gmt":"2017-10-18T06:00:33","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8837"},"modified":"2017-10-18T08:00:33","modified_gmt":"2017-10-18T06:00:33","slug":"recuperar-carritos-abandonados-black-friday","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/recuperar-carritos-abandonados-black-friday\/","title":{"rendered":"How to recover the maximum number of abandoned carts on Black Friday"},"content":{"rendered":"<p>With Black Friday just a month away, companies are starting to prepare their cards to maximise their sales. Whatever their move, they can't lose sight of something as important as recovering any potential sales lost on that day. Yes, we are referring to the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/10-consejos-para-crear-un-programa-eficaz-de-email-de-recuperacion-de-carritos-abandonados\/\" target=\"_blank\" rel=\"noopener\"><strong>abandoned trolleys<\/strong><\/a> and today we will talk about a very effective solution to recover them: <strong>BlueCart<\/strong> of Blueknow.<br \/>\n<!--more--><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg\" width=\"343\" height=\"226\" \/><br \/>\nWhen we talk about abandoned carts we refer to those items that a user has added to their cart but has not ended up buying. Therefore, they would be <strong>transactions not effected<\/strong>. Hence the interest of e-commerce in recovering as many abandoned carts as possible. To this end, the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/3-maneras-de-orientar-los-emails-de-recuperacion-de-carrito-abandonado\/\" target=\"_blank\" rel=\"noopener\">email marketing <\/a>has always been one of the most effective means of doing so, although it needs to be complemented by tools that enable such a process.<br \/>\n<strong>BlueCart<\/strong> offers precisely the technology needed to recover abandoned carts in a single click. It detects abandonments in real time and\u00a0<strong>rebuild the cart in the email integrating a button<\/strong>\u00a0which leads directly to the completion of the purchase in the online shop, all by means of a fully automated service.<br \/>\nTo see its effectiveness in figures, <strong>Blueknow<\/strong> has drawn up a <a href=\"http:\/\/www.blueknow.com\/es\/estas-preparado-blackfriday\/\" target=\"_blank\" rel=\"noopener\"><strong>study<\/strong><\/a> which shows how consumers' shopping habits change and are influenced by abandoned cart recovery communications with BlueCart during Black Friday 2016. The period selected for comparison was the immediately preceding October.<br \/>\nAmong the most interesting results, we highlight that <strong>the recovery rate increased by 115% <\/strong>and that the<strong> Economic value recovered per email sent increased by more than 200% <\/strong>just two days after Black Friday.<br \/>\nFinally, we leave you with a <strong>infographics<\/strong> which nicely summarises the most interesting data from the study:<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/estudio-BlackFriday-2016-con-blueCart.png\" width=\"485\" height=\"1794\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A tan solo un mes del esperado Black Friday, las empresas empiezan a preparar sus cartas para conseguir maximizar sus ventas. Sea cu\u00e1l sea su jugada, no pueden perder de vista algo tan importante como es conseguir recuperar aquellas posibles ventas que se pierdan en ese d\u00eda. S\u00ed, nos referimos a los carritos abandonados y [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,105],"tags":[],"post_folder":[],"class_list":["post-8837","post","type-post","status-publish","format-standard","hentry","category-blog","category-remarketing-carrito-abandonado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/recuperar-carritos-abandonados-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday - Digital Response\" \/>\n<meta property=\"og:description\" content=\"A tan solo un mes del esperado Black Friday, las empresas empiezan a preparar sus cartas para conseguir maximizar sus ventas. Sea cu\u00e1l sea su jugada, no pueden perder de vista algo tan importante como es conseguir recuperar aquellas posibles ventas que se pierdan en ese d\u00eda. S\u00ed, nos referimos a los carritos abandonados y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/recuperar-carritos-abandonados-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-18T06:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"861\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday\",\"datePublished\":\"2017-10-18T06:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/\"},\"wordCount\":337,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg\",\"articleSection\":[\"Blog\",\"Remarketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/\",\"url\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/\",\"name\":\"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg\",\"datePublished\":\"2017-10-18T06:00:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\",\"name\":\"Ariadna Gubern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"caption\":\"Ariadna Gubern\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/recuperar-carritos-abandonados-black-friday\/","og_locale":"en_GB","og_type":"article","og_title":"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday - Digital Response","og_description":"A tan solo un mes del esperado Black Friday, las empresas empiezan a preparar sus cartas para conseguir maximizar sus ventas. Sea cu\u00e1l sea su jugada, no pueden perder de vista algo tan importante como es conseguir recuperar aquellas posibles ventas que se pierdan en ese d\u00eda. S\u00ed, nos referimos a los carritos abandonados y [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/recuperar-carritos-abandonados-black-friday\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2017-10-18T06:00:33+00:00","og_image":[{"width":861,"height":568,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg","type":"image\/jpeg"}],"author":"Ariadna Gubern","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Ariadna Gubern","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/"},"author":{"name":"Ariadna Gubern","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf"},"headline":"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday","datePublished":"2017-10-18T06:00:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/"},"wordCount":337,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg","articleSection":["Blog","Remarketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/","url":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/","name":"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg","datePublished":"2017-10-18T06:00:33+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/recuperar_carritos_abandonados.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/recuperar-carritos-abandonados-black-friday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo recuperar el m\u00e1ximo n\u00famero de carritos abandonados en Black Friday"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf","name":"Ariadna Gubern","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","caption":"Ariadna Gubern"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=8837"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/8837\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=8837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=8837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=8837"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=8837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}