{"id":8878,"date":"2017-10-25T14:45:57","date_gmt":"2017-10-25T12:45:57","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8878"},"modified":"2017-10-25T14:45:57","modified_gmt":"2017-10-25T12:45:57","slug":"estudio-email-marketing-2017-digital-response","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/estudio-email-marketing-2017-digital-response\/","title":{"rendered":"Email Marketing Industry Study 2017 - Digital Response and Adigital"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/Imagen_destacada_encuesta_email_marketing_2017-e1508771077151.png\" width=\"1594\" height=\"382\" \/>Today we present the study we have just published together with Adigital:<a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/estudio-email-marketing-espana-2017\/\" target=\"_blank\" rel=\"noopener\">\u00a0<strong><em>Research on the use and perception of email marketing<\/em> <em>in Spain 2017<\/em><\/strong><\/a>.<strong><em>\u00a0<\/em><\/strong>Well, as its name suggests, it analyses the business landscape of the email marketing sector in 2017 in Spain. Here is a compilation of the most interesting data.<br \/>\n<!--more--><br \/>\nThe study was carried out on the basis of a survey in which <strong>737 companies have participated<\/strong> from more than 20 different sectors. The questions posed have been grouped into <strong>2 main themes or blocks<\/strong>:<\/p>\n<ul>\n<li>The first deals with issues relating to the<strong> tactics and strategies used in email marketing<\/strong>.<\/li>\n<li>In the second, the respondent has been asked to rate the <strong>email marketing results and other more subjective aspects based on your experience.<\/strong>.<\/li>\n<\/ul>\n<p>To this end, the participants were asked about such relevant issues as the <strong>segmentation<\/strong> they use in their campaigns and the type of <strong>testing<\/strong> they carry out, how they do the <strong>email marketing management<\/strong>what is the<strong> delivery frequency<\/strong> stipulated, what kind of <strong>programmes have implemented<\/strong>what is the <strong>budget<\/strong> actions carried out or what are the <strong>income<\/strong> obtained.<br \/>\nAmong all the data and results obtained, the <strong>key points<\/strong> The most prominent would be the following:<br \/>\n<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/key_points_estudio.png\" width=\"915\" height=\"270\" \/><br \/>\n&nbsp;<br \/>\nThe study also includes an analysis of the main metrics of the sector: <strong>opening rate<\/strong>, <strong>click-through rate<\/strong> y <strong>conversion rate<\/strong>which have been compared with those obtained in 2016. In the graphs we can see how the great majority of companies have <strong>increased or maintained<\/strong> its metrics.<br \/>\n<figure style=\"width: 224px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/tasa_apertura_estudio.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/tasa_apertura_estudio.png\" alt=\"\" width=\"224\" height=\"168\" \/><\/a><figcaption class=\"wp-caption-text\">Click to enlarge the image<\/figcaption><\/figure><br \/>\n<figure style=\"width: 222px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/tasa_clicks_estudio.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/tasa_clicks_estudio.png\" alt=\"\" width=\"222\" height=\"173\" \/><\/a><figcaption class=\"wp-caption-text\">Click to enlarge the image<\/figcaption><\/figure><br \/>\n<figure style=\"width: 229px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/tasa_conversion_estudio.png\" alt=\"\" width=\"229\" height=\"177\" \/><figcaption class=\"wp-caption-text\">Click to enlarge the image<\/figcaption><\/figure><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nIn short, the study is aimed at <strong>marketing professionals<\/strong> and is presented not only as a tool for comparing and analysing the different email marketing actions being carried out by Spanish companies, but also offers the opportunity to compare the results and conclusions drawn with those obtained in the <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/informe-email-marketing-adigital\/\" target=\"_blank\" rel=\"noopener\">last edition<\/a><\/strong>. All in all, it offers a very real snapshot of the state and evolution of email marketing.<br \/>\nDownload the study for free now <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/estudio-email-marketing-espana-2017\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we present the study that we recently published together with Adigital: Research on the use and perception of email marketing in Spain 2017. And well, as its name suggests, it analyses the business landscape of the email marketing sector in 2017 in Spain. Here is a compilation of the most interesting data.<\/p>","protected":false},"author":7,"featured_media":27975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40],"tags":[],"post_folder":[],"class_list":["post-8878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-estudios-email-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio del sector del Email Marketing 2017 - Digital Response y Adigital - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/estudio-email-marketing-2017-digital-response\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio del sector del Email Marketing 2017 - Digital Response y Adigital - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hoy os presentamos el estudio que recientemente acabamos de publicar junto a Adigital:\u00a0Investigaci\u00f3n sobre el uso y la percepci\u00f3n del email marketing en Espa\u00f1a 2017.\u00a0Y bien, tal como su nombre indica, analiza el panorama empresarial del sector del email marketing en este 2017 en el territorio Espa\u00f1ol. A continuaci\u00f3n os recopilamos los datos m\u00e1s interesantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/estudio-email-marketing-2017-digital-response\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-25T12:45:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/Imagen_destacada_encuesta_email_marketing_2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1594\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/estudio-email-marketing-2017-digital-response\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/estudio-email-marketing-2017-digital-response\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Estudio del sector del Email Marketing 2017 &#8211; 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