{"id":8921,"date":"2020-05-20T08:00:00","date_gmt":"2020-05-20T08:00:00","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8921"},"modified":"2020-05-20T08:00:00","modified_gmt":"2020-05-20T08:00:00","slug":"ejemplos-up-selling-cross-selling-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/ejemplos-up-selling-cross-selling-email-marketing\/","title":{"rendered":"How to apply up-selling and cross-selling in email marketing"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/05\/cabecera_cross_selling_up_selling-1024x512.jpg\" alt=\"\" class=\"wp-image-11837\"\/><\/figure>\n\n\n\n<p>Email marketing, as a direct sales channel par excellence, is nourished by different sales techniques that are implemented in email campaigns to make them much more effective. Today we will talk about the<strong> technique of&nbsp;<em>up selling<\/em><\/strong> y <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/que-es-la-venta-cruzada-cross-sell-y-cuales-son-sus-ventajas\/\" target=\"_blank\" class=\"aioseop-link\"><em><strong>cross selling<\/strong> <\/em><\/a>and we will see examples of how they are applied in email marketing.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>When we talk about the term <em><strong>up selling<\/strong><\/em>We refer to a sales technique that aims to induce the customer to buy those products that are more expensive or that we have a certain interest in selling. For example, if a customer wants a simple coffee, we will try to get them to buy a frappuccino with caramel, which doubles the price of the first one. Therefore, we try to offer that product because of its higher cost or because we are interested in selling it for a specific reason.<\/p>\n\n\n\n<p>On the other hand, in the <em><strong>cross selling<\/strong><\/em> we try to get the customer to buy another product in addition to the one they are already planning to buy, or we try to take advantage of a past sale to offer them a complementary product. Let's go back to the coffee example. If we have a customer who wants to buy a coffee, we will kindly offer him a croissant to go with it. In this way, although the customer has the last word, we have the opportunity to sell him two products instead of one.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/05\/cross_selling_up_selling-1024x311.png\" alt=\"\" class=\"wp-image-11836\"\/><\/figure>\n\n\n\n<p>At this point, both the&nbsp;<strong><em>up selling<\/em>&nbsp;<\/strong>as the<em><strong> cross selling&nbsp;<\/strong><\/em>are two good sales techniques to implement in the emails that we send to subscribers who are in the <strong>growth phase of the <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ciclo-de-vida-del-usuario-herramientas-email-marketing\/\" target=\"_blank\">User Life Cycle<\/a><\/strong>. Remember that in this phase we place those subscribers who have a good relationship with the brand and who have already made a purchase. The objective in this case will be to increase <strong>the interactions of these users<\/strong>The aim is to maximise the return on investment in terms of openings, clicks, website visits, social media engagement and purchases, in order to maximise profitability and return.<br>Below you can see two good examples of how both techniques are applied in the case of email marketing. The company we will take as a reference is&nbsp;<strong>Amazon<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example of Up Selling<\/strong><\/h2>\n\n\n\n<p>Following a search I had been doing on cork boards, Amazon sent me a 1st email with most of the boards I had been looking at. As you can see, all at different prices.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/TE_email_1.png\" alt=\"\" class=\"wp-image-8922\" width=\"315\" height=\"581\"\/><\/figure><\/div>\n\n\n\n<p>However, two days later I received another email, but in this case only the board with the highest amount in relation to the rest appeared, making use of the technique of <em><strong>up selling<\/strong><\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/10\/TE_email_2.png\" alt=\"\" width=\"515\" height=\"305\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ejemplo-de-email-marketing-venta-cruzada-en-emails-de-confirmacion-111-conversion\/\" target=\"_blank\" class=\"aioseop-link\"><strong>Example of Cross Selling<\/strong><\/a><\/h2>\n\n\n\n<p>In this case, as a result of a purchased product, they sent an email recommending another very similar product that other customers usually buy together with the one we already had. This would be a clear example of how, through a past purchase, they try to sell us a very similar or complementary product.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_cross_selling-e1509604629214.png\" alt=\"\" width=\"480\" height=\"320\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/04\/ari-blog.jpg\" alt=\"\" class=\"wp-image-11727\" width=\"416\" height=\"187\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>El email marketing, como canal de venta directa por excelencia, se nutre de distintas t\u00e9cnicas de venta que se implementan en las campa\u00f1as de email para lograr que estas sean mucho m\u00e1s efectivas. Hoy hablaremos de la t\u00e9cnica de&nbsp;up selling y cross selling y&nbsp; veremos ejemplos de c\u00f3mo se aplican en el email marketing.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[],"post_folder":[],"class_list":["post-8921","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo aplicar el up selling y el cross selling al email marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-up-selling-cross-selling-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo aplicar el up selling y el cross selling al email marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"El email marketing, como canal de venta directa por excelencia, se nutre de distintas t\u00e9cnicas de venta que se implementan en las campa\u00f1as de email para lograr que estas sean mucho m\u00e1s efectivas. Hoy hablaremos de la t\u00e9cnica de&nbsp;up selling y cross selling y&nbsp; veremos ejemplos de c\u00f3mo se aplican en el email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/ejemplos-up-selling-cross-selling-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/05\/cabecera_cross_selling_up_selling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-up-selling-cross-selling-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-up-selling-cross-selling-email-marketing\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"C\u00f3mo aplicar el up selling y el cross selling al email marketing\",\"datePublished\":\"2020-05-20T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-up-selling-cross-selling-email-marketing\/\"},\"wordCount\":531,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-up-selling-cross-selling-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/05\/cabecera_cross_selling_up_selling-1024x512.jpg\",\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/ejemplos-up-selling-cross-selling-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/ejemplos-up-selling-cross-selling-email-marketing\/\",\"name\":\"C\u00f3mo aplicar el up selling y el cross selling al email marketing - 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