{"id":8945,"date":"2017-11-06T08:00:20","date_gmt":"2017-11-06T06:00:20","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=8945"},"modified":"2017-11-06T08:00:20","modified_gmt":"2017-11-06T06:00:20","slug":"5-buenos-ejemplos-de-email-de-reactivacion","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/","title":{"rendered":"5 good examples of reactivation emails"},"content":{"rendered":"<p>In any database there are those <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ejemplo-email-marketing-estrategias-de-reactivacion-de-segmentos-inactivos-en-email-marketing\/\" target=\"_blank\" rel=\"noopener\">users who are inactive<\/a> and who do not have any kind of link or relationship with the brand, either because it has never existed or because what we offer is not of interest to them. In this post we will see 5 types of reactivation emails that, as the name suggests, can help to reactivate this type of users.<br \/>\n<!--more--><br \/>\nAs mentioned above, in the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ciclo-de-vida-del-usuario-herramientas-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>User Life Cycle<\/strong><\/a> we find those\u00a0<strong>users who add almost no value to the brand<\/strong>not only because they do not generate any conversions, but also because of their low level of interaction. This group of subscribers is part of the so-called reactivation phase. In this case, we will have to determine whether or not it is really worth investing in them. Therefore, our mission is to select these subscribers and carry out specific actions to encourage their interest and get them to become active users. If the actions are successful and we succeed, we will place these users in the\u00a0<strong>recruitment or conversion phase<\/strong>. On the contrary, if we see that they continue to fail to respond to the reactivation actions, the\u00a0<strong>we will exclude from our database<\/strong>\u00a0and we will not send you any more emails.<br \/>\nNext we will see what kind of reactivation emails can be used in a user reactivation strategy:<br \/>\n<strong>1- Re-activation email with an incentive<\/strong><br \/>\nThis is the most common type of reactivation email. It is characterised by <strong>provide the user with a unique incentive to take action<\/strong> and thus convert them into active users. Among the most commonly used incentives are discounts, free shipping costs or gifts when making a purchase. This email from <strong>Sephora<\/strong> is a good example. We can see how it first captures the subscriber's attention by saying \"We miss you\" and then offers them a discount of 15$ if they make a purchase. In this case, and it happens very often, the discount is only valid on purchases over 50$ and for a limited period of time.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_reactivacion_sephora.jpg\" width=\"365\" height=\"487\" \/><br \/>\n<strong>2- Creative reactivation email<\/strong><br \/>\nThere are other companies that are committed to making a <strong>creative and original reactivation email with the aim of arousing some kind of emotion or feeling in the subscriber.<\/strong> and thus ensure that the email does not go unnoticed. This would be the case of the company <strong>Missguided<\/strong> which uses the storytelling technique and explains the story of the brand's relationship with the customer. Apart from standing out for its originality, it also offers the user an attractive incentive to make the story end with a happy ending for both.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_reactivacion_missguided-e1524235106142.png\" width=\"273\" height=\"1076\" \/><br \/>\n<strong>3- Re-activation email to confirm subscription<\/strong><br \/>\nThis type of reactivation email is characterised by the following characteristics <strong>very direct<\/strong> and for communicating to the subscriber in no uncertain terms what the real reason is for receiving this email. In one way or another they are asked to<strong> confirm if you want to continue receiving emails from the brand<\/strong>. Here are two good examples. In the reactivation email from <strong>Rue La La<\/strong> the user is told to confirm that he\/she \"DOES\" want to receive communications from the brand, otherwise, if he\/she does not confirm, this will be the last email. On the other hand, in the <strong>Free People<\/strong>In the email, two buttons are included for both options: confirm the subscription or unsubscribe. The difference lies in the fact that Rue La La hides a little more the \"more negative\" option for the brand (unsubscribe), visually giving more importance to the option to continue with them; on the other hand, the Free People email is more direct and gives equal importance to both options.<br \/>\n<img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_reactivacion_rue.jpg\" width=\"361\" height=\"501\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_reactivacion_free_people.jpg\" width=\"351\" height=\"500\" \/><br \/>\n&nbsp;<br \/>\n<strong>4- Reactivation email to showcase the best of the brand<\/strong><br \/>\nThe brand <strong>Boden<\/strong> has implemented a reactivation email which aims to <strong>demonstrate all the qualities of the brand to the subscriber<\/strong> and everything she misses out on by not opening her emails. To do this, as we can see, she uses a gif where she shows her characteristic style and different looks. Finally, she implements a Call to Action for the user to visit the latest news on her website.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.pinimg.com\/originals\/22\/d1\/99\/22d19905998f0341994611d365a733cc.gif\" width=\"355\" height=\"506\" \/><br \/>\n<strong>5- Multi-option reactivation email<\/strong><br \/>\nThe reactivation email from <strong>Not on the high street<\/strong> is a good mix of some of the above. Without a doubt, it is a <strong>very comprehensive email thanks to the wide range of options it offers to the inactive subscriber<\/strong>. The first option is the opportunity to have a <strong>10% off your next order<\/strong>Therefore, we would be talking about the strategy we have seen in the first type of reactivation email. Secondly - and very interestingly - you are offered the opportunity to<strong> be able to change their preferences<\/strong> to receive emails more in line with your interests. And finally, if you are not convinced by the previous two options, you are offered the possibility of <strong>unsubscribe and stop receiving emails<\/strong> of the brand.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_reactivacion_1_ok.png\" width=\"332\" height=\"568\" \/><br \/>\nWhat do you think is the most interesting type of reactivation email? Or in other words, what type of reactivation email would you implement or have implemented in your company?<\/p>","protected":false},"excerpt":{"rendered":"<p>En toda base de datos existen aquellos usuarios que son inactivos y que no tienen ning\u00fan tipo de v\u00ednculo o relaci\u00f3n con la marca, ya sea porque nunca ha existido o bien porque lo que ofrecemos no es de su inter\u00e9s. En este post veremos 5 tipos de emails de reactivaci\u00f3n que, como indica su [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[],"post_folder":[],"class_list":["post-8945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ejemplos-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 buenos ejemplos de email de reactivaci\u00f3n - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 buenos ejemplos de email de reactivaci\u00f3n - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En toda base de datos existen aquellos usuarios que son inactivos y que no tienen ning\u00fan tipo de v\u00ednculo o relaci\u00f3n con la marca, ya sea porque nunca ha existido o bien porque lo que ofrecemos no es de su inter\u00e9s. En este post veremos 5 tipos de emails de reactivaci\u00f3n que, como indica su [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-06T06:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/Marketing-Planfor-2020-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"5 buenos ejemplos de email de reactivaci\u00f3n\",\"datePublished\":\"2017-11-06T06:00:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/\"},\"wordCount\":926,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/Marketing-Planfor-2020-2.png\",\"articleSection\":[\"Blog\",\"Ejemplos Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/\",\"url\":\"https:\/\/www.digitalresponse.es\/en\/5-buenos-ejemplos-de-email-de-reactivacion\/\",\"name\":\"5 buenos ejemplos de email de reactivaci\u00f3n - 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