{"id":9040,"date":"2021-04-20T08:00:00","date_gmt":"2021-04-20T08:00:00","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=9040"},"modified":"2021-04-20T08:00:00","modified_gmt":"2021-04-20T08:00:00","slug":"4-indicaciones-hacer-buen-call-to-action","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/","title":{"rendered":"4 tips for a good Call to Action"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/cabecera_call_to_action-e1512482894720.png\" alt=\"\" width=\"831\" height=\"213\"\/><\/figure><\/div>\n\n\n\n<p><br>When we talk about <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/definir-call-to-action-email-marketing\/\" target=\"_blank\"><strong>Call to Action<\/strong><\/a>In email marketing, we refer to that part of the email that aims to move the user to action once the user's attention has been captured and the main message has been conveyed. Today we will see <strong>4 tips that can be of great help for your marketing campaigns <\/strong><a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/\" target=\"_blank\"><strong>email marketing<\/strong><\/a><strong>.<\/strong><br><\/p>\n\n\n\n<!--more-->\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Use more than one Call to Action<\/strong><\/li><\/ol>\n\n\n\n<p>The call to action does not have to be unique, since within the content of the email we can offer relevant information to accompany the main message, and at the same time, include its own Call to Action.<br>When we implement different calls to action throughout the body of the message, we have to do it taking into account that the reading of an emailing follows the pattern of a scanning from top to bottom and from side to side (left to right in the West). The more clickable links we have along the body of the message, the higher the click-through rate.<br>Here we can see a representative example of the brand <strong>Rituals<\/strong>. Throughout their email they use a total of 4 Call to Actions. This way, there is more chance that the user will click on one of them.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/email_rituals_1.jpg\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/email_rituals_1.jpg\" alt=\"\" width=\"336\" height=\"1312\"\/><\/a><figcaption>Click to enlarge<\/figcaption><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Eliminate \"click here\" or \"click here\" from your list of CTAs.<\/strong><\/li><\/ol>\n\n\n\n<p>The increase in <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/errores-emails-spam\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>spam<\/strong><\/a> has caused spam filters to penalise phrases such as \"click here\" or \"click here\". One tactic to avoid such situations is the use of the <strong>Call to Action graphic<\/strong>. However, we must not forget that the more eye-catching it is, the more likely it is that the subscriber will click. Here is an example of a graphic Call to Action used by the brand <strong>Shein<\/strong>.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/CTA_grafico_shein.jpg\" alt=\"\" width=\"330\" height=\"327\"\/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Include the CTA in the email header or in a video<\/strong><\/li><\/ol>\n\n\n\n<p>Another consideration regarding Call to Actions is that they can <strong>be included in the email header<\/strong>so that in preview mode the user can interact quickly. Placing them in the header and preheader helps to fix the action when the body of the email is not visible (preview and blocked images).<br><strong>If our email includes a video, we can also choose to incorporate the Call to Action in it.<\/strong> It is a very visual and original way to attract the subscriber's attention in a different but very effective way.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Select the colour of the Call to Action strategically<\/strong><\/li><\/ol>\n\n\n\n<p>Are there <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/color-call-to-action-email-marketing\/\" target=\"_blank\"><strong>most appropriate colours<\/strong><\/a> than others to move the user to action or to convey a certain value or emotion? The answer is <strong>YES<\/strong>. In fact, in this image we can see what values, emotions, attitudes and qualities we associate with each colour.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/colores.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>If we take this information into account, when we design an email we can transmit what we want and we can even combine colours to highlight more or less a specific Call to Action. However, there is something we cannot forget, and that is that the colour of the Call to Action can also be conditioned by the branding of the brand. In this case, the range of colours will already be predefined regardless of what you want to communicate or transmit.<br>Well, although there are many criteria we use when implementing a Call to Action, the 4 that we have seen today will help you to make them much more efficient.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/04\/ari-blog.jpg\" alt=\"\" class=\"wp-image-11727\" width=\"400\" height=\"180\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de Call to Action, nos referimos a aquella parte del email que tiene el objetivo de mover al usuario a la acci\u00f3n una vez ya se ha captado su atenci\u00f3n y se ha transmitido el mensaje principal. Hoy veremos 4 consejos que pueden ser de gran ayuda para vuestras campa\u00f1as de email marketing.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-9040","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 consejos para hacer un buen Call to Action - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 consejos para hacer un buen Call to Action - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de Call to Action, nos referimos a aquella parte del email que tiene el objetivo de mover al usuario a la acci\u00f3n una vez ya se ha captado su atenci\u00f3n y se ha transmitido el mensaje principal. Hoy veremos 4 consejos que pueden ser de gran ayuda para vuestras campa\u00f1as de email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-20T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/cabecera_call_to_action-e1512482894720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"738\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"4 consejos para hacer un buen Call to Action\",\"datePublished\":\"2021-04-20T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/\"},\"wordCount\":598,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/cabecera_call_to_action-e1512482894720.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/\",\"url\":\"https:\/\/www.digitalresponse.es\/en\/4-indicaciones-hacer-buen-call-to-action\/\",\"name\":\"4 consejos para hacer un buen Call to Action - 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