{"id":9139,"date":"2018-01-24T08:00:47","date_gmt":"2018-01-24T06:00:47","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=9139"},"modified":"2018-01-24T08:00:47","modified_gmt":"2018-01-24T06:00:47","slug":"implementar-whatsapp-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/implementar-whatsapp-en-email-marketing\/","title":{"rendered":"How to implement WhatsApp in our emails"},"content":{"rendered":"<p>As we well know, <strong>WhatsApp<\/strong> has become the communication channel par excellence in our daily lives. In fact, how many of us would find it difficult to go a few days without it? And it is precisely the feature of being constantly connected that is so attractive and addictive to us. In fact, this has not gone unnoticed by companies, who have wanted to take advantage of this feature for their own benefit. This is how many brands have launched themselves into <strong>incorporating Whatsapp into your marketing strategy<\/strong>especially as <strong>customer service tool<\/strong>but also for <strong>disseminate the brand's own content<\/strong>. Below you can see a list of the main functions WhatsApp can have in a marketing strategy:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"\" width=\"31\" height=\"31\" \/><\/a>Customer Services<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"\" width=\"31\" height=\"31\" \/><\/a>Order Tracking<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"\" width=\"31\" height=\"31\" \/><\/a>Sending News<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"\" width=\"31\" height=\"31\" \/><\/a>Sending Discounts<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"\" width=\"31\" height=\"31\" \/><\/a>Generating valuable content<br \/>\nIn this case, if we use WhatsApp as a sales or customer service channel, email marketing can be an excellent way to publicise and promote this channel. Today we will explain two ways to do it: giving subscribers the opportunity to contact us (brand), or by sharing content from our email campaigns with their contacts.<br \/>\n<strong>1. CONTACT WITH THE BRAND VIA WHATSAPP<\/strong><br \/>\nIf what we are looking for is to let our users know that they can contact us via WhatsApp, this is the best option. We can create a specific campaign to communicate this contact facility with an eye-catching Call to Action, or add an icon in the footer of all our newsletters that directs the user directly to our WhatsApp. Here you can see a good example of <strong>Instagrafic<\/strong> where through the Call to Action <strong>\"LET'S GO!\"<\/strong>\u00a0redirects the user to Whatsapp and gives them the possibility to contact the brand.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/01\/ejemplo_email_whatsapp.png\" width=\"427\" height=\"1001\" \/><br \/>\nAs you can see, clicking on the link opens a window to send a message to a specific recipient (in this case the company) and includes a default message.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/01\/call_to_action_whatsapp.png\" width=\"691\" height=\"290\" \/><br \/>\n<strong>Coding<\/strong><\/p>\n<div class=\"gmail_quote\">\n<div dir=\"ltr\">\n<div>To implement this technique we will use API, where we will add the phone number and the message we want. In the case of Instagrafic it would look like this:<\/div>\n<p><a href=\"https:\/\/api.whatsapp.com\/send?phone=\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=es&amp;q=https:\/\/api.whatsapp.com\/send?phone%3D&amp;source=gmail&amp;ust=1516788187964000&amp;usg=AFQjCNHPthlaBVbox9FWEcy72WrLFh0ZzQ\">https:\/\/api.whatsapp.com\/send?<wbr \/>phone=<\/a><span style=\"color: #ff0000;\">34635389960<\/span>&amp;text=<span style=\"color: #ff0000;\">Toc%2C%<wbr \/>20toc!%20Hola%20Instagrafic%20%F0%9F%<wbr \/>91%8B<\/span><\/p>\n<div><\/div>\n<div>However, by simply changing the recipient's phone number and the message, you can tailor the message to your needs. For example, you can create the message phrase with emoticons and then encode it in an online tool.<\/div>\n<div><strong>Text:<\/strong> Knock, knock! Hello Ariadna<img decoding=\"async\" class=\"CToWUd\" src=\"https:\/\/mail.google.com\/mail\/e\/1f44b\" alt=\"&#x1f44b;\" data-goomoji=\"1f44b\" \/><\/div>\n<div><\/div>\n<div><strong>Codifier:<\/strong>\u00a0<a href=\"https:\/\/meyerweb.com\/eric\/tools\/dencoder\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=es&amp;q=https:\/\/meyerweb.com\/eric\/tools\/dencoder\/&amp;source=gmail&amp;ust=1516788187964000&amp;usg=AFQjCNEHq4FzwxXiL7dZytqVpsczL_Gf1Q\">https:\/\/meyerweb.com\/eric\/tool<wbr \/>s\/dencoder\/<\/a><\/div>\n<div><\/div>\n<div><strong>Result:<\/strong> Toc%2C%20toc!%20Hola%20Ariadna%20<wbr \/>%F0%9F%91%8B<\/div>\n<div><\/div>\n<div>https:\/\/api.whatsapp.com\/send?phone=<span style=\"color: #ff0000;\"><strong>34666666666<\/strong><\/span>&amp;text=<span style=\"color: #ff0000;\">Toc%2C%20toc!%20Hola%20<strong>Ariadna<\/strong>%20%F0%9F%91%8B<\/span><\/div>\n<p>&nbsp;<\/p>\n<div><\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/01\/call_to_action_whatsapp_2.png\" width=\"671\" height=\"285\" \/><br \/>\nCurrently, there are many brands that simply communicate the possibility of communication via WhatsApp in a text or image without a link, such as: Contact us via WhatsApp (and the number in question)! However, we encourage you to use this technical resource that we have just seen, thanks to which we will significantly improve the user experience by including the link and automatically redirecting the subscriber to WhatsApp.<br \/>\n<strong>2. SHARING ON WHATSAPP<\/strong><br \/>\nAs mentioned above, we can also use a<strong>Using Whatsapp to go viral and share content<\/strong>. In this way, users can share a predetermined message, a video, an invitation for a friend to register on a website or a campaign or promotion with their address book. Here you can see an example of <strong>Tous<\/strong>where subscribers can share the campaign videos with their mothers, and congratulate them on Mother's Day in a very special and emotional way.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/01\/Email_whatsapp_Tous.jpg\" width=\"325\" height=\"1690\" \/><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Como bien sabemos, WhatsApp se ha convertido en el canal de comunicaci\u00f3n por excelencia en nuestro d\u00eda a d\u00eda. De hecho, \u00bfa cu\u00e1ntos de nosotros no nos resultar\u00eda dif\u00edcil pasar unos d\u00edas sin \u00e9l? Y es que, precisamente, la caracter\u00edstica de permitir estar continuamente conectados es la que nos resulta tan atractiva y adictiva. De [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-9139","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo implementar WhatsApp en nuestros emails - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/implementar-whatsapp-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo implementar WhatsApp en nuestros emails - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Como bien sabemos, WhatsApp se ha convertido en el canal de comunicaci\u00f3n por excelencia en nuestro d\u00eda a d\u00eda. De hecho, \u00bfa cu\u00e1ntos de nosotros no nos resultar\u00eda dif\u00edcil pasar unos d\u00edas sin \u00e9l? Y es que, precisamente, la caracter\u00edstica de permitir estar continuamente conectados es la que nos resulta tan atractiva y adictiva. 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