{"id":9258,"date":"2018-03-28T08:00:30","date_gmt":"2018-03-28T06:00:30","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=9258"},"modified":"2018-03-28T08:00:30","modified_gmt":"2018-03-28T06:00:30","slug":"que-es-el-kinetic-email","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/que-es-el-kinetic-email\/","title":{"rendered":"What is Kinetic Email and how can it help us?"},"content":{"rendered":"<p>This post will be dedicated to talk about Kinetic Email, a very interesting trend that we will be seeing throughout 2018 and that allows us to make our emails much more interactive. We will also classify the 3 types of Kinetic Email that exist and we will see what role they play today.<br \/>\n<!--more--><br \/>\n<span style=\"font-weight: 400;\">Cuando hablamos del Kinetic email nos referimos a aqu\u00e9l tipo de correo electr\u00f3nico que\u00a0<\/span><span style=\"font-weight: 400;\">permite que los clientes tengan una experiencia de marca m\u00e1s inmersiva, algo que no obtienen de los t\u00edpicos emails gen\u00e9ricos y repetitivos. Por tanto, podr\u00edamos decir que\u00a0<\/span><span style=\"font-weight: 400;\">tiene la funci\u00f3n de <strong>hacer que los emails se visualicen y ofrezcan una experiencia de usuario m\u00e1s similar a la de una p\u00e1gina web<\/strong>, presentando as\u00ed,\u00a0<\/span><span style=\"font-weight: 400;\">una nueva capa de interactividad a la experiencia del email marketing.\u00a0<\/span><br \/>\nEn cuanto a tipolog\u00edas se refiere, podemos encontrar o distinguir <strong>3 categor\u00edas<\/strong> que se crean gracias a los distintos<span style=\"font-weight: 400;\">\u00a0dise\u00f1os interactivos y din\u00e1micos que se implementan completamente en HTML y CSS:<\/span><br \/>\n<b><i>Kinetic Email<\/i><\/b><br \/>\nEl Kinetic Email simple usa transiciones CSS y animaciones para mostrar aqu\u00e9l contenido clave de la campa\u00f1a. Un ejemplo ser\u00eda un carrusel deslizante autom\u00e1tico donde cada diapositiva mostrase diferentes contenidos o, como pod\u00e9is ver a continuaci\u00f3n,\u00a0 implementar en CSS la actividad en Twitter en tiempo real.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/03\/kinetic-email.gif\" width=\"457\" height=\"301\" \/><br \/>\n<b><i>Kinetic Email Interactivo<\/i><\/b><br \/>\n<span style=\"font-weight: 400;\">Este tipo de email a\u00f1ade elementos que permiten que el usuario responda y pase a la acci\u00f3n. Por ejemplo, carruseles que contengan botones de navegaci\u00f3n, men\u00fas plegables u otros elementos interactivos. Los correos electr\u00f3nicos interactivos cin\u00e9ticos normalmente implican el uso de selectores de CSS como :hover, :active, :focus o :checked. A continuaci\u00f3n pod\u00e9is ver un ejemplo:<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/03\/kinetic-email-interactivo.gif\" width=\"344\" height=\"294\" \/><br \/>\n<b><i>Email con efectos cin\u00e9ticos<\/i><\/b><br \/>\n<span style=\"font-weight: 400;\">Hablamos de\u00a0<strong>\u00abefectos cin\u00e9ticos\u00bb<\/strong>\u00a0cuando las animaciones CSS y la interactividad se utilizan principalmente para hacer m\u00e1s atractivo el contenido. Por ejemplo, para resaltar alg\u00fan elemento al pasar el cursor sobre la pantalla, para crear efectos como el que est\u00e1is viendo m\u00e1s abajo (nieve en movimiento) o otros efectos para llamar la atenci\u00f3n del suscriptor.\u00a0<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/03\/efectos-cin\u00e9ticos.gif\" width=\"454\" height=\"287\" \/><br \/>\n<span style=\"font-weight: 400;\">Actualmente los mejores ejemplos de Kinetic Email incluyen botones emergentes, zonas interactivas, carritos para a\u00f1adir pedidos, carruseles de im\u00e1genes y otras caracter\u00edsticas. Como coment\u00e1bamos anteriormente, este tipo de emails no solo\u00a0 son m\u00e1s atractivos que el t\u00edpico email que estamos acostumbrados a recibir, sino que tambi\u00e9n son mucho m\u00e1s efectivos para incitar a los suscriptores a interactuar con la marca y sus productos. Pero la pregunta es, si todo son ventajas, \u00bfpor qu\u00e9 todav\u00eda no lo implementan todas las empresas en su estrategia de email marketing? A pesar que algunas marcas lo utilicen, todav\u00eda son muchos los problemas que se presentan. Y es que e<\/span><span style=\"font-weight: 400;\">l principal problema es que no todas las t\u00e9cnicas cin\u00e9ticas existentes funcionan bien en todas las diferentes plataformas tecnol\u00f3gicas que hay.<\/span><br \/>\n<span style=\"font-weight: 400;\">Para hacernos una idea, de cada 100 suscriptores, solo un m\u00e1ximo del 40% podr\u00eda actualmente ver correos electr\u00f3nicos cin\u00e9ticos en sus dispositivos. Esto se debe a los problemas de incompatibilidad con diferentes clientes de correo electr\u00f3nico y, casi inevitablemente, diferencias de Android \/ iOS.\u00a0<\/span><span style=\"font-weight: 400;\">Es m\u00e1s, dentro de este 40%,\u00a0 el 60% de los dispositivos estar\u00edan preparados para emplear una funcionalidad \u00abinteractiva\u00bb y el 40% preparados para emplear una funcionalidad \u00abclicable\u00bb (en gran parte debido al hecho de que los iPhones son mejores en la representaci\u00f3n de funciones interactivas).<\/span><br \/>\n<span style=\"font-weight: 400;\">En definitiva, hasta que no se vayan resolviendo estos problemas, la soluci\u00f3n m\u00e1s realista si se quieren utilizar las t\u00e9cnicas cin\u00e9ticas en un email, es crear tambi\u00e9n versiones predeterminadas que no sean Kinetic para asegurarnos que todos los suscriptores puedan visualizar el email.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>This post will be dedicated to talk about Kinetic Email, a very interesting trend that we will be seeing throughout 2018 and that allows us to make our emails much more interactive. We will also classify the 3 types of Kinetic Email that exist and we will see what role they play today.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[],"post_folder":[],"class_list":["post-9258","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Kinetic Email y en qu\u00e9 puede ayudarnos? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/que-es-el-kinetic-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Kinetic Email y en qu\u00e9 puede ayudarnos? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Este post lo dedicaremos a hablar sobre el Kinetic Email, una tendencia muy interesante que iremos viendo a lo largo de este 2018 y que permite hacer nuestros emails mucho m\u00e1s interactivos. As\u00ed mismo, clasificaremos los 3 tipos de Kinetic Email que existen y veremos qu\u00e9 papel desempe\u00f1an en la actualidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/que-es-el-kinetic-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-28T06:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/03\/kinetic_email_2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-el-kinetic-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-el-kinetic-email\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"\u00bfQu\u00e9 es el Kinetic Email y en qu\u00e9 puede ayudarnos?\",\"datePublished\":\"2018-03-28T06:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-el-kinetic-email\/\"},\"wordCount\":647,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-el-kinetic-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/03\/kinetic-email.gif\",\"articleSection\":[\"Blog\",\"Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/que-es-el-kinetic-email\/\",\"url\":\"https:\/\/www.digitalresponse.es\/que-es-el-kinetic-email\/\",\"name\":\"\u00bfQu\u00e9 es el Kinetic Email y en qu\u00e9 puede ayudarnos? 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