{"id":9290,"date":"2021-05-05T08:00:00","date_gmt":"2021-05-05T08:00:00","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=9290"},"modified":"2021-05-05T08:00:00","modified_gmt":"2021-05-05T08:00:00","slug":"como-hacer-email-original-y-creativo","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-hacer-email-original-y-creativo\/","title":{"rendered":"3 steps to make an impactful email"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/05\/creatividad_email-1024x512.jpg\" alt=\"\" class=\"wp-image-12921\"\/><\/figure>\n\n\n\n<p>Often, with so much email, it is difficult to know how to differentiate yourself from the competition and even to stand out from the crowd. In a context like this, originality and creativity become our best allies. And that is why today we are giving you <strong>3 steps to follow to create an email with a high dose of originality and creativity<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">STEP 1 - Start with an original issue<\/h2>\n\n\n\n<p>The best way to start the email is with an original subject line that stands out and captures the attention from the first moment. As we have already mentioned in previous occasions, the subject line is the first element that the subscriber will see in your email and the one that will make them decide to click and read it or not. Therefore, with the few characters we have, we must do something different. What tricks can we use?<\/p>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Provoke a feeling of wanting to know more about the email<\/strong><\/li><\/ul>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-desigual-e1524219481217.png\" alt=\"\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>A good way to create an original subject line is to provoke the feeling of wanting to know more about the email. How can we achieve this? A good way would be to reveal only a small part of what will be inside the email and leave the rest to your imagination or simply opt for a subject line that is completely open to interpretation. Below we can see a subject line from <strong>Desigual<\/strong> where, in effect, the subject matter is very open, but which incites us to want to know what we will find when we click on it.<br><\/p>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Disconcerting the subscriber<\/strong><\/li><\/ul>\n\n\n\n<br>\n\n\n\n<p>Another technique we could use is to disconcert the subscriber, as long as it is in a positive way. The idea would be to make an issue that <em>a priori<\/em> the subscriber does not expect or does not fully understand what it is about, but that when the email is opened, everything makes sense and is coherent with the content. <strong>Bimba&amp;Lola<\/strong> is a brand that uses this resource a lot. Here we can see some of their issues and also another one from <strong>Adolfo Dominguez<\/strong>:<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-bimba-lola-1.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-bimba-lola-3.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-bimba-lola.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-adolfo-dominguez.png\" alt=\"\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Embedding emoticons<\/strong><\/li><\/ul>\n\n\n\n<br>\n\n\n\n<p>Emoticons are also good allies of creativity. <strong>Add a splash of colour<\/strong> to the issue and help to ensure that this&nbsp;<strong>stand out from the rest of the issues&nbsp;<\/strong>in the inbox. Unconsciously our eyes will go to the coloured dots. Although it is not guaranteed that the user will end up clicking on the email, we are sure that we will have managed to capture their attention. Here we can see how some fashion brands incorporate them:<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-bershka.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-desigual-1.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/asunto-pullbear.png\" alt=\"\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p><strong><a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/8-consejos-para-hacer-un-asunto-de-10\/\" target=\"_blank\">Here<\/a><\/strong> here are some other tips that will help you to make a very good business and<strong><a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/100-asuntos-email-marketing-inspiracion\/\" target=\"_blank\"> 100 issues to inspire you<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 2 - Use Storytelling<\/h2>\n\n\n\n<p>The art of storytelling, the <a rel=\"noopener noreferrer\" href=\"https:\/\/www.viwomail.es\/blog\/2017\/09\/26\/poder-del-storytelling-email\/\" target=\"_blank\"><strong>Storytelling<\/strong><\/a>is the queen of techniques related to creativity and originality. It is the best strategy to hook the user from the first moment and awaken feelings and emotions in them. We love stories, anecdotes, everything that allows us to create a certain link with what we are told. For this reason, implementing them in the field of email marketing is an excellent idea. We can create a story, for example, in which our product appears and:<\/p>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\"><li>Solve a problem<\/li><li>Create people-to-people links<\/li><li>Demonstrate why we need him in our lives<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<p>The possibilities are endless, we just need to find the story that works best for our company, brand, product or service.<br>Here is a campaign that launched <strong>Bimba &amp; Lola<\/strong> The video has been around for a while now and tells a story in a total of 4 emails, each one a different chapter in the form of a video and an introductory text. Each of them is a different chapter in the form of a video and accompanied by an introductory text. What do you think?<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/Email_Navidad_BimbaLola1-e1524229881839.jpg\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/12\/Email_Navidad_BimbaLola1-e1524229881839.jpg\" alt=\"\" width=\"238\" height=\"341\"\/><\/a><figcaption>Enlarge<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/Email_original_bimba_lola_2-e1524229921240.png\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/Email_original_bimba_lola_2-e1524229921240.png\" alt=\"\" width=\"286\" height=\"376\"\/><\/a><figcaption>Enlarge<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/Email_original_bimba_lola_3-e1524229939733.png\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/Email_original_bimba_lola_3-e1524229939733.png\" alt=\"\" width=\"272\" height=\"352\"\/><\/a><figcaption>Enlarge<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/Email_original_bimba_lola_4-e1524229958146.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/Email_original_bimba_lola_4-e1524229958146.png\" alt=\"\" width=\"267\" height=\"352\"\/><\/a><figcaption>Enlarge<\/figcaption><\/figure>\n\n\n\n<br>\n\n\n\n<p>Another good example would be this<a rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=EqVnA5y07xo\" target=\"_blank\"> <strong>reactivation email<\/strong><\/a> of the brand <strong>Missguided<\/strong>. In this case, the story of the relationship between the brand and the user is explained, therefore, a completely different email to the previous ones but where the Storytelling technique is also implemented.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_reactivacion_missguided-e1524235106142.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2017\/11\/email_reactivacion_missguided-e1524235106142.png\" alt=\"\" width=\"120\" height=\"431\"\/><\/a><figcaption>Enlarge<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 3 - Go for GIFs<\/h2>\n\n\n\n<p>The <a rel=\"noopener noreferrer\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/gif-email-marketing-2\/\" target=\"_blank\"><strong>GIF<\/strong> <\/a>are also a very effective resource to bring creativity and originality to the email. With their implementation, we create dynamism and make the content much more attractive and entertaining. However, we cannot overuse them. Whenever we implement them, it must be <strong>with an objective<\/strong> and we have to <strong>take care of the weight of the file<\/strong> y <strong>set a fallback image<\/strong>. Here are two different examples:<\/p>\n\n\n\n<br>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>GIF with different products and\/or models<\/strong><\/li><\/ul>\n\n\n\n<br>\n\n\n\n<p>GIFs are often used to <strong>showcase different products of the brand<\/strong>but in a more creative and original way than usual. We can create them with just the products or, as we can see in this example, we can create them in a more creative and original way. <strong>Pull&amp;Bear<\/strong>with a model wearing the garment.<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/email_gif_pullbear.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/email_gif_pullbear.png\" alt=\"\" class=\"wp-image-9343\" width=\"203\" height=\"664\"\/><\/a><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/pullbear-gif.gif\" alt=\"\" class=\"wp-image-9342\" width=\"374\" height=\"433\"\/><\/figure>\n\n\n\n<br><br><br><br><br><br><br><br><br><br><br>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ornamental and purely aesthetic GIFs<\/strong><\/li><\/ul>\n\n\n\n<br>\n\n\n\n<p>In this case, the GIF is used in an ornamental way to give a different and creative touch to the email. Therefore, we would talk about all kinds of movements or animated effects that decorate and attract the subscriber. Here we can see how it is implemented <strong>Bershka<\/strong> in one of his emails.<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/email-gif-bershka.png\" alt=\"\" width=\"208\" height=\"746\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/gif-bershka.gif\" alt=\"\" width=\"253\" height=\"337\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2018\/04\/gif-bershka-1.gif\" alt=\"\" width=\"246\" height=\"328\"\/><\/figure>\n\n\n\n<br><br><br>\n\n\n\n<p>And you, what resources do you use to make your emails more creative and attractive, do you use any of the techniques mentioned above?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/04\/ari-blog-e1595507824889.jpg\" alt=\"\" class=\"wp-image-11727\" width=\"405\" height=\"183\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>A menudo, con tanto email, se hace dif\u00edcil saber c\u00f3mo diferenciarse de la competencia e incluso llegar a desmarcarse. En un contexto como este, la originalidad y la creatividad se convierten en nuestros mejores aliados. Y por ese motivo hoy os damos 3 pasos a seguir para hacer un email con altas dosis de originalidad [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[],"post_folder":[],"class_list":["post-9290","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 pasos para hacer un email impactante - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-hacer-email-original-y-creativo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 pasos para hacer un email impactante - Digital Response\" \/>\n<meta property=\"og:description\" content=\"A menudo, con tanto email, se hace dif\u00edcil saber c\u00f3mo diferenciarse de la competencia e incluso llegar a desmarcarse. En un contexto como este, la originalidad y la creatividad se convierten en nuestros mejores aliados. Y por ese motivo hoy os damos 3 pasos a seguir para hacer un email con altas dosis de originalidad [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/como-hacer-email-original-y-creativo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/05\/creatividad_email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/como-hacer-email-original-y-creativo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-hacer-email-original-y-creativo\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"3 pasos para hacer un email impactante\",\"datePublished\":\"2021-05-05T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-hacer-email-original-y-creativo\/\"},\"wordCount\":885,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-hacer-email-original-y-creativo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/05\/creatividad_email-1024x512.jpg\",\"articleSection\":[\"Blog\",\"Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/como-hacer-email-original-y-creativo\/\",\"url\":\"https:\/\/www.digitalresponse.es\/como-hacer-email-original-y-creativo\/\",\"name\":\"3 pasos para hacer un email impactante - 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En un contexto como este, la originalidad y la creatividad se convierten en nuestros mejores aliados. 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