{"id":9392,"date":"2018-06-13T08:30:13","date_gmt":"2018-06-13T06:30:13","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=9392"},"modified":"2018-06-13T08:30:13","modified_gmt":"2018-06-13T06:30:13","slug":"pantallas-retina-problemas-y-soluciones-en-email","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/pantallas-retina-problemas-y-soluciones-en-email\/","title":{"rendered":"Retina displays: email problems and solutions"},"content":{"rendered":"

In addition to all the different screen sizes, the constant evolution of mobile devices and computers presents another challenge for email marketing specialists: the high DPI resolution displays<\/strong> or also known as Retina displays<\/strong>. They have the power to enhance the experience of an email marketing campaign, but also the opposite. If we don't know how to properly implement images in email, they can offer subscribers a much poorer experience.
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\nIn this post we will look at how high-resolution DPI displays work<\/strong> and what that means for email marketing designers and marketers. After watching how to implement retina imagery in your own campaigns<\/strong>We will conclude with some important considerations.
\nIn the world of email marketing, retina displays are not a problem in and of themselves, but forgetting about them when designing an email is. If we do not optimize the images, subscribers who open the email from a device with a retina display will most likely not be able to see the images. will see the images blurred and out of focus<\/strong>especially if they are diagrams. In fact here we can see an example of how an image that is optimised vs. one that is not:
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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Image NOT optimised<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 VS.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Optimised image<\/strong><\/figcaption><\/figure>
\nAs we said, the design of the email will be degraded and this situation can generate distrust in the brand. Now, how can we solve it?
\nGenerally speaking, high resolution screens have twice as many pixels per inch<\/strong> than traditional screens. Therefore, if we want our images to look good on these screens, should be twice as big<\/strong> so that, when reduced in size for email, more pixels are available and displayed on retina displays. However, this technique is not without its drawbacks.
\nConsiderations to take into account<\/strong>
\nAs we increase the dimensions of an image, the file size also increases. This can cause the email to load slowly and detract from the user experience. If you need to implement a lot of retina images in your email, there are two techniques that can help:<\/p>\n