{"id":986,"date":"2012-07-30T18:37:08","date_gmt":"2012-07-30T16:37:08","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=986"},"modified":"2012-07-30T18:37:08","modified_gmt":"2012-07-30T16:37:08","slug":"3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/","title":{"rendered":"3 essential books on email marketing and online relationship marketing"},"content":{"rendered":"

Ahora que muchos de vosotros disfrutar\u00e9is de unos d\u00edas de vacaciones y que parte del tiempo libre lo dedicar\u00e9is a la lectura, desde Digital Response queremos recomendaros 3 libros sobre email marketing y marketing relacional online. Son obras que tratan, desde \u00e1ngulos distintos, los aspectos clave en torno a los que gira la actividad de los profesional del marketing de hoy en d\u00eda, ya se en una agencia de email marketing, agencia interactiva o departamento de marketing de cualquier empresa.
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\n\"mutichannel\"<\/a>Autor:<\/strong> Akin Arikan
\nT\u00edtulo:<\/strong> Multichannel Marketing: Metrics and Methods for On and Offline Success<\/a>
\nEn este libro Akin Arikan, Senior Segment Manager del \u00e1rea online en Unica y uno de los gur\u00fas del nuevo CRM, despliega su conocimiento y experiencia en torno a la idea del marketing multicanal y su aplicaci\u00f3n pr\u00e1ctica. Un libro muy recomendable para profesionales del marketing directo y del CRM interesados en aprender c\u00f3mo incorporar los nuevos canales digitales (web, email, social, mobile) en el seno de una estrategia relacional.
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\n 
\n\"email_marketing_chriss-baggott\"<\/a>Autores:<\/strong> Alison Sales & Chris Baggott
\nT\u00edtulo:<\/strong> Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level<\/a>
\nA\u00fan y siendo una obra introductoria se trata, a nuestro entender, de uno de los 5 mejores libros que se pueden encontrar sobre email marketing. Los autores, Chris Baggott y Alison Sales, ambos con una extensa trayectoria en EEUU en compa\u00f1\u00edas de marketing online y email marketing, desarrollan los aspectos m\u00e1s sustantivos del email marketing: la estrategia relacional, la segmentaci\u00f3n y an\u00e1lisis de la base de datos, el copy y el dise\u00f1o de la oferta, etc. Una obra recomendable para cualquier profesional de una agencia de email marketing o del marketing en general.
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\n <\/p>\n

\"precision_marketing_email\"<\/a>Autores:<\/strong> Sandra Zoratti y Lee Gallagher<\/p>\n

T\u00edtulo:<\/strong> Precision Marketing: Maximizing Revenue Through Relevance<\/a>
\nSandra Zoratti, Vice Presidente de Marketing en Ricoh y Lee Gallagher,\u00a0 Director de Precision Marketing en la misma compa\u00f1\u00eda, abordan en este interesante trabajo un concepto clave en el marketing del siglo XXI: la relevancia del mensaje. M\u00e1s all\u00e1 del profundo desarrollo conceptual y la justificaci\u00f3n de la necesidad de un marketing de precisi\u00f3n, el libro es interesante tambi\u00e9n por los casos pr\u00e1cticos que comenta, desde 1-800 Flowers, Best Western o Tesco entre otros<\/p>","protected":false},"excerpt":{"rendered":"

Ahora que muchos de vosotros disfrutar\u00e9is de unos d\u00edas de vacaciones y que parte del tiempo libre lo dedicar\u00e9is a la lectura, desde Digital Response queremos recomendaros 3 libros sobre email marketing y marketing relacional online. Son obras que tratan, desde \u00e1ngulos distintos, los aspectos clave en torno a los que gira la actividad de […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,50],"tags":[],"post_folder":[],"class_list":["post-986","post","type-post","status-publish","format-standard","hentry","category-blog","category-libros"],"acf":[],"yoast_head":"\n3 libros esenciales sobre email marketing y marketing relacional online - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 libros esenciales sobre email marketing y marketing relacional online - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Ahora que muchos de vosotros disfrutar\u00e9is de unos d\u00edas de vacaciones y que parte del tiempo libre lo dedicar\u00e9is a la lectura, desde Digital Response queremos recomendaros 3 libros sobre email marketing y marketing relacional online. Son obras que tratan, desde \u00e1ngulos distintos, los aspectos clave en torno a los que gira la actividad de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-30T16:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2012\/07\/mutichannel.jpg\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"3 libros esenciales sobre email marketing y marketing relacional online\",\"datePublished\":\"2012-07-30T16:37:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2012\/07\/mutichannel.jpg\",\"articleSection\":[\"Blog\",\"Libros\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/\",\"url\":\"https:\/\/www.digitalresponse.es\/3-libros-esenciales-sobre-email-marketing-y-marketing-relacional-online\/\",\"name\":\"3 libros esenciales sobre email marketing y marketing relacional online - 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