{"id":9873,"date":"2019-02-04T08:30:42","date_gmt":"2019-02-04T08:30:42","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=9873"},"modified":"2019-02-04T08:30:42","modified_gmt":"2019-02-04T08:30:42","slug":"como-utilizar-contenidos-de-usuarios-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-utilizar-contenidos-de-usuarios-en-email-marketing\/","title":{"rendered":"How to leverage your followers' content for your emails?"},"content":{"rendered":"<p>That is the big question. At a time when a brand's followers are often the ones who generate content, often quality content, how can we take advantage of them and use them in our own channels?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>In this context, several tools have appeared that make it possible to satisfy this insight. In this post we will focus specifically on <strong>Olapic<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Olapic?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/02\/olapic.png\" alt=\"\" class=\"wp-image-9882\" width=\"406\" height=\"245\"\/><\/figure><\/div>\n\n\n\n<p><strong>Olapic<\/strong> is a social commerce tool that not only allows you to get the most out of an influencer marketing strategy, but also the content of the followers themselves. It turns content into a brand's most valuable asset.<br><\/p>\n\n\n\n<p>Through a <strong>hashtag<\/strong> The published content is monitored and then s<strong>and integrated into the channel <\/strong>where you have decided to implement it: website, social networks, email marketing...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to take advantage of your users' # to animate your emails?<\/h2>\n\n\n\n<p>At Digital Response we have used this platform in the field of email for one of our clients, <strong>Havaianas<\/strong>. <\/p>\n\n\n\n<p>The idea was to create a strategy to engage with customers. As we said before, <strong>take advantage of published content<\/strong> and shared through a hashtag on social networks to <strong>create a section in your email<\/strong> where these images were seen.<\/p>\n\n\n\n<p>Designing and placing your followers' posts in a part of the email was a way of <strong>thank them for their dedication<\/strong> and the trust placed in the brand, to create a <strong>closer relationship<\/strong> with them and, why not, to have a <strong>much more original and fun email<\/strong>!<\/p>\n\n\n\n<br><\/br>\n\n\n\n<p style=\"text-align:center\">Here you can see the section we are talking about:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/02\/seccion-olapic-havaianas-1024x902.jpg\" alt=\"\" class=\"wp-image-9878\" width=\"476\" height=\"418\"\/><\/figure><\/div>\n\n\n\n<p><strong>Olapic<\/strong> allows us to choose from the sea of user images and select those that best suit our email campaign. <\/p>\n\n\n\n<p>In the case of Havaianas, every time we open the email, <strong>images change<\/strong>i.e. they are updated automatically. This means that opening an email several times does not mean that you see the same content.<\/p>\n\n\n\n<p>The idea came about in the following way. We thought: why don't we make the images change from time to time and create a photo section within the email campaigns? This way, instead of being a simple photo gallery, it becomes a space where we dynamically show the best images shared by customers. And this is how <strong>we ensured that no email was ever the same again,<\/strong> as we said, if we open it several times, it will always show new photos without having to make an effort in the selection and preparation of images.<\/p>\n\n\n\n<br><\/br>\n\n\n\n<p>Here is the full email so you can see the effect it has.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/02\/Olapic-Havaianas-e1549464072917.jpg\" alt=\"\" width=\"461\" height=\"2509\"\/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>That is the big question. At a time when a brand's followers are often the ones who generate content, often quality content, how can we take advantage of them and use them in our own channels?<\/p>","protected":false},"author":7,"featured_media":27894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,91],"tags":[],"post_folder":[],"class_list":["post-9873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-herramientas-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo aprovechar los contenidos de tus seguidores para tus emails? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-utilizar-contenidos-de-usuarios-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo aprovechar los contenidos de tus seguidores para tus emails? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Esa es la gran pregunta. 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