{"id":9960,"date":"2019-02-27T08:30:29","date_gmt":"2019-02-27T08:30:29","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=9960"},"modified":"2019-02-27T08:30:29","modified_gmt":"2019-02-27T08:30:29","slug":"como-gestionar-un-error-via-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-gestionar-un-error-via-email-marketing\/","title":{"rendered":"How to handle an error in an email, on the web... via email marketing?"},"content":{"rendered":"<p>Como empresa o como usuario, seguro que alguna vez has enviado o recibido un email con alg\u00fan error. Por peque\u00f1o o grande que sea es crucial que sepamos reaccionar lo m\u00e1s r\u00e1pido posible y de una forma eficaz. Hoy veremos dos ejemplos de ello. Uno sobre <strong>c\u00f3mo gestionar y dar la vuelta a un error cometido en un email\/env\u00edo<\/strong> y otro de <strong>c\u00f3mo solucionar un problema de la p\u00e1gina web y pedir disculpas<\/strong> a trav\u00e9s del email marketing.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><br><\/p>\n\n\n\n<p>El primero de ellos es de <strong>Vueling<\/strong>. La empresa envi\u00f3 un email en alem\u00e1n a su base de datos de Espa\u00f1a. Ante el error, decidieron enviar al d\u00eda siguiente el mismo email pero esta vez en espa\u00f1ol. Hasta aqu\u00ed, ser\u00eda lo que estar\u00edamos acostumbrados a ver de la gran mayor\u00eda de empresas que comenten un error en uno de sus env\u00edos y deciden solucionarlo reenviando de nuevo el email en su versi\u00f3n correcto. Sin embargo, Vueling di\u00f3 un paso m\u00e1s y apost\u00f3 por resolver el error con un toque de humor. En este caso, el gran protagonista fue el asunto que utilizaron:<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Nein? \u00bfNo hablas alem\u00e1n? Te lo decimos en castellano&#8230; \u00a1y m\u00e1s barato!<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Como vemos, es una muy buena manera de gestionar un fallo, utilizando un tono gracioso y a la vez, recompensando a los usuarios con un precio m\u00e1s bajo. A continuaci\u00f3n podr\u00e9is ver los dos emails que se enviaron. <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/02\/vueling_aleman_ok.png\" alt=\"\" width=\"400\" height=\"1002\"\/><\/figure><\/div>\n\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/02\/vueling_castellano_ok.png\" alt=\"\" width=\"407\" height=\"1017\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n\n\n<p>El siguiente ejemplo que veremos es de <strong>Mifarma<\/strong>. En este caso, la empresa tuvo un problema en su site y utilizaron el email marketing para disculparse con sus clientes. A continuaci\u00f3n adjuntamos el email:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/02\/email_disculpa_mifarma.png\" alt=\"\" width=\"324\" height=\"693\"\/><\/figure><\/div>\n\n\n\n<p>Si os fij\u00e1is en el email encontramos una parte m\u00e1s creativa con la <strong>historia de Farmito<\/strong> y sus travesuras y otra m\u00e1s tradicional donde <strong>se explica el problema<\/strong> que hubo. Tambi\u00e9n aprovechan el email para disculparse por el error y alargar la promoci\u00f3n existente.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>En este caso, el asunto del email fue el siguiente: <strong>Ayer metimos la pata hasta el fondo<\/strong>. Claro, conciso y sobre todo capta la atenci\u00f3n del usuario e incita a querer saber m\u00e1s.<\/p>","protected":false},"excerpt":{"rendered":"<p>Como empresa o como usuario, seguro que alguna vez has enviado o recibido un email con alg\u00fan error. Por peque\u00f1o o grande que sea es crucial que sepamos reaccionar lo m\u00e1s r\u00e1pido posible y de una forma eficaz. Hoy veremos dos ejemplos de ello. Uno sobre c\u00f3mo gestionar y dar la vuelta a un error [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,58],"tags":[],"post_folder":[],"class_list":["post-9960","post","type-post","status-publish","format-standard","hentry","category-blog","category-ejemplos-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo gestionar un error en un email, en la web... v\u00eda email marketing? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-gestionar-un-error-via-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo gestionar un error en un email, en la web... v\u00eda email marketing? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Como empresa o como usuario, seguro que alguna vez has enviado o recibido un email con alg\u00fan error. 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