2015 State of Email Marketing Report (Litmus)
Yes Last week we talked about the Salesforce study "2015 State of marketing". On this occasion we focus on the data of the email marketing sector, from the study that annually offers us Litmus: 2015 State of Email Marketing Report. In this report, the main changes that have occurred over the last year and the consequences and challenges that these changes pose for email marketers are presented. Litmus proposes 5 blocks to address these changes:
New devices, applications and operating systems
Here we find important developments this year that have had an impact on the sector and on the way emails are designed. The most notable developments are:
The arrival of the iPhone 6 and iPhone 6 Plus offering 2 new screen sizes to contend with in terms of responsive design and an inbox that displays more of the content inside our emails.
Apple introduces iOS8 and with it the