Muchas empresas ya disponen de una plataforma potente como Salesforce Marketing Cloud. Sin embargo, el verdadero reto no suele estar en la tecnología, sino en la forma de operar sobre ella. Procesos manuales, dependencias entre equipos, campañas que requieren demasiadas horas de producción y una creciente complejidad operativa terminan limitando la capacidad del equipo de […]
El 73% de los consumidores utiliza múltiples canales durante su proceso de compra. Sin embargo, la mayoría de las marcas retail siguen gestionando esos canales como compartimentos estancos. Un CDP de marketing es la pieza que lo cambia todo. Hay una paradoja que viven muchas marcas de retail con presencia física y digital: tienen más […]
Salesforce Marketing Cloud es una de las plataformas más potentes del mercado. También una de las más complejas de explotar al máximo. Estos son los síntomas más frecuentes de infrautilización y qué hacer con cada uno. Hay una paradoja bastante común en los equipos que trabajan con Salesforce Marketing Cloud: la plataforma tiene capacidades que […]
Black Friday and Christmas are the two most anticipated dates in the calendar for marketing teams. A significant part of annual sales are concentrated in just a few weeks, and the competition to capture the user's attention is at its peak. However, many brands are still preparing their campaigns with just a few days to spare, [...]
Ecommerce is no longer optional: it is the present and the future of retail. But in a market where everyone is competing, the real difference is not in the price, but in the experience you offer your customers. In this ebook you will discover: How to transform the digital user experience to increase conversion and loyalty. [...]
Accessibility in email marketing goes far beyond meeting technical standards: it's about ensuring that every message we send can be read, understood and enjoyed by everyone, regardless of their visual, auditory or cognitive abilities. Considering the importance of personalisation and user experience, designing email marketing campaigns [...]
In an increasingly fragmented digital environment, users are no longer limited to a single channel to interact with brands. The challenge for marketing teams is no longer to be present on multiple platforms, but to synchronise these touchpoints to deliver a seamless and consistent experience. This is where the [...]
In email marketing, it's not enough to send attractive campaigns: what really matters is to understand what impact they have on business results. And this is where attribution comes into play. While newsletters tend to focus on periodic communication and branding, automations respond to key moments of the customer lifecycle (welcome, welcome, welcome, [...]
In email marketing we usually think of "manual" automations: the welcome, the abandoned cart or the reactivation of inactive customers. They are basic and work, yes, but there is a range of less common automations that, if well executed, offer enormous potential to improve the customer experience and multiply the return. In this post, we share with you 7 of [...]
On numerous occasions on our blog, we have talked about launching automated campaigns. As we all know, automation is one of the great advantages of email marketing: it allows you to improve, personalise and optimise communication with your customers. However, even the best strategy can fail if mistakes are made in the execution of the campaign that affect the [...]
