Not all marketing automation agencies do the same thing. Some limit themselves to executing campaigns; others combine strategy, technology, and operations to enable the in-house team to regain capacity. Understanding the difference helps you make better decisions. When a CRM or marketing automation team starts considering working with an external agency, it usually starts with a brief from the client […]
Many companies already have a powerful platform like Salesforce Marketing Cloud. However, the real challenge usually isn’t in the technology, but in the way of operating on it. Manual processes, dependencies between teams, campaigns that require too many hours of production, and increasing operational complexity end up limiting the team’s ability to deliver on their goals […]
73% of consumers use multiple channels during their purchasing process. However, most retail brands still manage those channels as separate entities. A marketing CDP is the piece that changes everything. There is a paradox that many retail brands with both physical and digital presence experience: they have more […]
Salesforce Marketing Cloud is one of the most powerful platforms on the market. It is also one of the most complex to exploit to the fullest. These are the most common symptoms of underutilization and what to do about each of them. There is a fairly common paradox in teams that work with Salesforce Marketing Cloud: the platform has capabilities that are not used to their full potential […]
Black Friday and Christmas are the two most anticipated dates in the calendar for marketing teams. A significant part of annual sales are concentrated in just a few weeks, and the competition to capture the user's attention is at its peak. However, many brands are still preparing their campaigns with just a few days to spare, [...]
Ecommerce is no longer optional: it is the present and the future of retail. But in a market where everyone is competing, the real difference is not in the price, but in the experience you offer your customers. In this ebook you will discover: How to transform the digital user experience to increase conversion and loyalty. [...]
Accessibility in email marketing goes far beyond meeting technical standards: it's about ensuring that every message we send can be read, understood and enjoyed by everyone, regardless of their visual, auditory or cognitive abilities. Considering the importance of personalisation and user experience, designing email marketing campaigns [...]
In an increasingly fragmented digital environment, users are no longer limited to a single channel to interact with brands. The challenge for marketing teams is no longer to be present on multiple platforms, but to synchronise these touchpoints to deliver a seamless and consistent experience. This is where the [...]
In email marketing, it's not enough to send attractive campaigns: what really matters is to understand what impact they have on business results. And this is where attribution comes into play. While newsletters tend to focus on periodic communication and branding, automations respond to key moments of the customer lifecycle (welcome, welcome, welcome, [...]
In email marketing we usually think of "manual" automations: the welcome, the abandoned cart or the reactivation of inactive customers. They are basic and work, yes, but there is a range of less common automations that, if well executed, offer enormous potential to improve the customer experience and multiply the return. In this post, we share with you 7 of [...]
