As we already know, brands are looking for communication strategies that allow them to connect with their audience effectively. Among the most commonly used options, email marketing and SMS marketing continue to stand out as two of the most powerful channels. However, instead of asking ourselves which is better, the real key to maximising your [...]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Record processing Sender identification Sender identification Sending Issues Personalisation Programmes [...]
Nowadays, email marketing is still one of the most effective strategies to attract and retain customers. However, the success of a campaign depends not only on the content of the message, but also on the personalisation, automation and analysis capabilities offered by the platform used. The Salesforce Marketing Cloud (SFMC) is one of the most effective [....]
On previous occasions in this blog, we have talked about the importance of Artificial Intelligence in Email Marketing. As we know, artificial intelligence has gone from being an experimental tool to become an essential pillar in the world of digital marketing. In 2024, the applications of AI in email marketing and digital marketing will [...]
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Home Electronics sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days Registration processing Sending [...]
On previous occasions on our blog, we have talked about the importance of CRM in personalisation and multichannel marketing. We know perfectly well that personalisation is becoming one of the most important challenges for all companies that want to get the most out of their digital marketing actions. Therefore, integrating your platform [...]
In this blog, we have often commented on how important customer interactions are. We are well aware that customers are no longer just looking for products or services, but expect to find personalised and consistent experiences throughout their journey with the brand. This is where the automation of workflows can help them [...]
Some time ago, What's in your Inbox? was born, a Digital Response podcast in which we have revealing conversations with industry professionals with the aim of exploring the most effective methods for success. Therefore, the content you'll find in our podcast can be of great value if you're [...]
We have talked in the past about the importance of acquiring leads, however, it is just as crucial as acquiring new ones. Email marketing has become a valuable tool for keeping customers engaged and loyal. In this post, we're going to look at two key strategies for retaining customers at a [...]
In previous posts on our blog, we have seen how difficult it is for companies to get leads. These go through a long journey through the company with the aim of ending with the purchase and loyalty, going through different phases and stages. If you are interested in this topic, we [...]
