Salesforce Marketing Cloud es una de las plataformas más potentes del mercado. También una de las más complejas de explotar al máximo. Estos son los síntomas más frecuentes de infrautilización y qué hacer con cada uno. Hay una paradoja bastante común en los equipos que trabajan con Salesforce Marketing Cloud: la plataforma tiene capacidades que […]
Entendiendo las bases: CRM y Marketing Automation Para escalar tus ingresos de forma sostenida, es fundamental asentar las bases de tu ecosistema tecnológico y entender las piezas que lo componen. ¿Qué es exactamente un CRM? Las siglas CRM corresponden a Customer Relationship Management (Gestión de las Relaciones con el Cliente). En el entorno digital y […]
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