Not all marketing automation agencies do the same thing. Some limit themselves to executing campaigns; others combine strategy, technology, and operations to enable the in-house team to regain capacity. Understanding the difference helps you make better decisions. When a CRM or marketing automation team starts considering working with an external agency, it usually starts with a brief from the client […]
Salesforce Marketing Cloud is one of the most powerful platforms on the market. It is also one of the most complex to exploit to the fullest. These are the most common symptoms of underutilization and what to do about each of them. There is a fairly common paradox in teams that work with Salesforce Marketing Cloud: the platform has capabilities that are not used to their full potential […]
Understanding the basics: CRM and Marketing Automation To scale your revenue sustainably, it is essential to lay the foundations of your technological ecosystem and understand the components that make it up. What exactly is a CRM? The acronym CRM stands for Customer Relationship Management. In the digital environment and […]
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