3 free tools you should try if you have an eCommerce business
Today we bring you again some useful tools to optimise your online marketing results. This time we are talking about useful resources not only for your emails but also for your landing pages:
1. ImageWIZZ
The first tool allows you to add personalised text to the images. For example, if you have customer names in your database you could create a Welcome Mail with the following image:
In the case of eCommerce, you could send images of products with the customer's name on them, such as football shirts for example.
ImageWIZZ offers 100,000 free initial views, which from our point of view is more than enough to see if this service increases the Click To Open ratio.
2. MotionMail
The second tool allows us to insert a countdown timer. We usually see this type of timers on promotional or event websites and they are made with the help of JavaScript. As you know emails don't have JavaScript support, however the MotionMail team have managed to do this with the help of gif images. The images are updated every second on the server and so every time we open the email the time on the clock is updated.
In eCommerce this service is very useful to improve the CTO in promotional and abandoned cart emails.
MotionMail offers 20,000 free plays. Packs of 100,000 plays can then be purchased for a price of 10$ (quite reasonable in our view).
3. FreshInbox - Rollover images
The third tool allows us to switch between two images on mouse-over. This is a common behaviour we find in web shops to see different product images. Now thanks to FreshInbox we can reproduce it in our emails as well. Just upload two images and the platform will automatically create the code that you have to copy into your email.
It is a completely free tool and the good thing is that to this day very few eCommerce use it, so you can surprise your customers in the Christmas campaigns.
