3rd EDITION: Eye-opening Talks with professionals from the Email Marketing, Marketing Automation and CRM sector.
Half a year ago he was born What's in your Inbox?a Digital Response podcast in which we keep you up to date with the latest news. revealing conversations with industry professionals with the aim of exploring the most effective methods for success.
Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of Email Marketing, Marketing Automation y CRM
So, in this post, we are going to see valuable content from the hand of five professionals who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.
1. Carlos Regli of Sevilla FC
In this episode, we interview Carlos Regli, CRM Manager in the Seville FC. We dive into the world of CRM through football teams and the user experience management of their fans. In addition, we discuss how platforms such as the SMS for some specific segments. And also, how merging different channels to impact followers.
Join us as Carlos Regli gives us valuable insights into metrics and powerful tools in this exciting sector.
2. Roger Bretau of iContainers
On this occasion, we interviewed Roger Bretau, Demand Generation Manager at iContainersbelonging to the Agility group. In the conversation, Roger introduces us to the iContainers business model, which is related to the international shipments and the logistical process this entails..
In addition, our guest explains what it means to be a Demand Generation Manager and how he manages to pass the more qualified leads to the sales department through Inbound strategies.. They also discuss how they use AI in this lead allocation process, as well as possible challenges the industry needs to address in the short term.
3. Carme Charles of 3CAT
On this occasion we interviewed Carme Charles, Customer Experience Manager at 3CATLa Corporació Catalana de Mitjans Audiovisuals.
In this podcast, Carme gives us a vision of CRM from a completely different perspective to what we are used to. In their conversation, they delve theoretically into the literature behind a CRM. segmentation processFrom small achievements and even starting with our company, to holistic and long-term strategies. Finally, he shares a number of valuable personal experiences to understand this philosophy under the application of good practices.
Join us as Carme Charles shows us how to start from the 360° definition of our client to achieve scalability in our projects.
4. Jordi Gabarró of Conforama Ibérica
In this episode, we interview Jordi Gabarró, CRM & Loyalty Manager at Conforama. In his conversation, Jordi shares examples and real cases of how a CRM Manager must go beyond the data and apply logic to see what is behind the actions of customers. In addition to numerous examples, our guest focuses on the importance of creativity and how we can reach what the machines can't yet.
Join us as Jordi Gabarró explains how he manages the database and its interconnection in his niche market.
5. Ignasi Figueras from Housfy
Lastly, we interviewed Ignasi Figueras, CRM Manager at Housfy. In his conversation, we will go into detail about the challenges that Housfy faces in managing the different channels and targets, including unifying these communication channels and opening up new ones. We will also see how Ignasi gives vital importance to the customer, and we will delve into issues such as the user experience, as one of his proposals is to communicate effectively with his audience.
Join us as Ignasi Figueras talks about deliverability as a key factor for any Manager, as well as the success of a CRM strategy.
Do you want to come as a guest?
If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at jp***@*************se.es or contact me by LinkedIn.
Remember that you can also listen to us through the platforms Spotify, Apple Podcast, e ivoox!
