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5 key techniques to improve the User Registration Processing phase

18 July 2024 Jordi Puig Comments Off

In previous posts on our blog, we have seen how difficult it is for companies to get leads. These go through a long journey through the company with the aim of ending with the purchase and loyalty, going through different phases and stages.

If you are interested in this topic, I recommend that you take a look at the post in which we talked about the different stages in the lead generation process.

In this post, we are going to know in depth the phase of user registration treatment. This stage is very important in the relationship between companies and their potential customers. An efficient registration process not only improves the user experience, but also brings numerous benefits for companies.

We therefore present the different techniques used by leading companies to optimise the processing of user registrations:

1. Optimisation of the Registration Form

Smart forms are very important in email marketing because they are really useful to personalise campaigns, improve user experience, increase efficiency in data collection, increase interaction and facilitate automation by integrating with CRM systems and other tools.

Progressive fieldsThese forms ask only for basic information initially and, in future interactions, ask for additional data. They are really useful because they reduce initial friction and allow companies to build a complete profile of the user over time.

Autocompletion and data synchronisationIntegration with social networks or email services to autocomplete form fields, facilitating the process for the user.

2. Incentives for registration

This strategy consists of giving the user a compelling reason to register. As we all know, getting the user to register and leave their details is usually a complicated objective. Therefore, we can use the following strategies:

Special offers: Offer discounts, coupons or gifts in exchange for subscription.
Free content: Provide free eBooks, guides, templates or webinars to attract subscribers.

3. Confirmation Process

The confirmation process, especially double opt-in, is very important in email marketing because it ensures that subscribers really want to receive mailings, thus improving list quality, reducing spam complaints and increasing open rates and engagement.

Double Opt-In: Use a double opt-in process to ensure that subscribers really want to receive your emails, which improves the quality of your list.
Welcome Mail: Send an immediate welcome email that thanks the subscriber and gives them an idea of what to expect. Include a CTA (Call To Action) for them to take an initial action, such as following you on social networks or visiting a specific page. In addition, you can also use the same email to incentivise the first purchase with a discount or welcome gift.

4. Customisation and automation

Customise the content: Use the data collected to personalise emails. This includes using the subscriber's name and offering relevant content based on their interests. Basing initial communications and content on the responses provided during registration is critical to making their experience unique and relevant.

Sequence automation: Create automated email sequences for new subscribers, such as welcome series, tutorials or introductions to your brand and products.

5. Segmentation from the outset

This strategy allows us to personalise content from the first contact with subscribers, improving the relevance and engagement of emails. By collecting key information during registration, you can send more targeted and engaging messages, increasing the effectiveness of your campaigns and user satisfaction.

Questions iniciales: Include an optional question on the sign-up form that allows you to segment subscribers from the start. For example, ask about specific interests or how often they want to receive emails.
Automatic labelling: Use automation tools to automatically tag and segment subscribers based on their initial responses and behaviour.

Examples of Registration Treatment from different industries in Spain:

Below, we are going to present different tables from different industries that have been the subject of study by Digital Response. The aim of these actions is to see and compare how large companies in Spain work with user registration processing.