7 tips to make your email marketing copy convert

 
1. Simple and straightforward
When a user opens an email or lands on a page, you have 3 to 5 seconds to capture their attention and convey an idea. Instead of using complex words or technical terms, use simple language. You can think about how you would say something to a friend and adapt it to the text.
 
2. Please note that the reading will be done diagonally.
Users tend to read emails from top to bottom and from right to left. Instead of structuring the text as if it were a written letter, break it up into islands of content on either side of the email area. The more organised the information is, highlighting headings, subheadings and main content, the easier it will be to read.
 
 
 
 
3. Better to highlight benefits rather than functionality
It is a basic marketing principle to communicate the benefits that your product or service will bring to the user rather than highlighting product attributes.
 
4. Align the text of the message with the subject
If you suggest, anticipate or promise a topic in the subject line of the email and once opened, the user is met with other content, you will create frustration. This frustration will increase the unsubscribe rate and decrease interest in further communications.
5. Call to action conveys action
In a promotional email, landing page or website, calls to action should be strong and move to action. For example, you can use terms such as "buy now", "contact us" or "request your catalogue", etc.
6. Create a sense of urgency
The expiry date of a promotion or a limited quantity of product are elements that will help early decision making. So, do not hesitate to highlight these elements in your message when they are present in the promotion.
 
7. Check the texts
Before validating a copy, check it and have it checked. It is likely that we have made a spelling, punctuation or syntax error. An incorrect message will damage your image and you will lose credibility.