8th EDITION: Eye-opening talks with professionals from the Email Marketing, Marketing Automation and CRM sector.
At Digital Response We created What's in your Inbox?, a podcast from our email marketing agency where we keep Exhilarating talks with industry professionals of Email Marketing, Marketing Automation and CRM, With the aim of exploring the most effective methods to achieve success.
Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of Email Marketing, Marketing Automation y CRM.
So, in this post, we are going to see valuable content from the hand of five professionals who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.
1. Adrián Bravo
On this occasion, we had the pleasure of having an exceptional guest: Adrián Bravo, responsible for CRM at a prominent football club, one of the most influential entities in the sports world.
Adrián joined us to share his accumulated experience over almost 10 years, from his beginnings in the telemarketing and customer service area to his current position as head of personalization, automation, and communication with fans.
Through his work, Adrián has been instrumental in the club's digital transformation, implementing advanced CRM and marketing automation tools.
2. Diego Rodríguez of Link Mobility
In this episode, we had a conversation with Diego Rodríguez, Director of Marketing at Link Mobility.
How can a B2B business improve conversion without human intervention? What role does artificial intelligence play in communicating with customers? And, what is RCS and why could it be the future of conversational marketing?
Diego told us about his experience, the challenges he has faced, and the innovative solutions he has implemented in his company.
3. Aída Sastre from COFACE
In this episode, we met Aida Sastre, an expert in marketing with more than 20 years of experience, 14 of which have been in the insurance sector. Currently, she leads international strategies at COFACE, where she is driving digital transformation and the automation of marketing in markets across Europe, the Mediterranean, and Africa.
In this episode, we discussed the major challenges and opportunities of digital marketing in the B2B insurance sector, the evolution of the broker channel towards direct strategies, the importance of marketing automation, and how data analysis and personalization are revolutionizing the way companies interact with their customers.
4. Azahara Cavanillas from Kimpton Hotels
In this episode, we were joined by a very special guest, Azahara, Director of Marketing Cluster at Kimpton Hotel Group in Spain. With a career spanning more than 15 years in communications, she has worked at media outlets such as Televisión Española before venturing into the fascinating world of hospitality and luxury. Currently, she leads the marketing and communication strategy for Kimpton Vividora in Barcelona, Kimpton Isla in Mallorca, and Kimpton Los Monteros in Marbella.
We will discuss how digital marketing has evolved in the luxury sector, the importance of storytelling in the hotel industry, and how digital transformation has changed the way brands communicate with their customers.
5. Julián Vanegas
In this episode he joined us Julián Vanegas, responsible for marketing automation, who will tell us about his transition from the technical world to marketing, the challenges he faced in consulting, and the most innovative projects he has worked on.
We discuss how automation transforms the relationship with customers, the importance of managing change in companies, and the challenges of integrating different platforms into an efficient digital ecosystem.
