4th EDITION: Eye-opening Talks with professionals from the Email Marketing, Marketing Automation and CRM industry
Some time ago, the What's in your Inbox?a Digital Response podcast in which we keep you up to date with the latest news. revealing conversations with industry professionals with the aim of exploring the most effective methods for success.
Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of Email Marketing, Marketing Automation y CRM.
So, in this post, we are going to see valuable content from the hand of five professionals who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.
1. Yago Corbelle of Meliá Hotels
In this new chapter, we interview Yago Corbelle, Own Channels Specialist in Meliá Hotels International.
In his conversation, Yago gives us an insight into his journey over the years at Meliá, as well as the most powerful challenges he has faced in the field of CRM and Marketing Automation, introducing digitisation and data. In addition, we will also delve into how to manage such a large volume of content and language versions.
2. Laura Robol
On this occasion, we dive into a conversation with Maria Laura RobolShe is an expert with more than 30 years of experience in the field of marketing, especially in marketing automation and email marketing.
From analogue marketing to her specialisation in the Salesforce ecosystem, Maria Laura shares her invaluable reflections on emerging trends, the impact of artificial intelligence and personalisation.
In addition, discover the most in-demand profiles in the Salesforce ecosystemFrom functionaries to developers and architects, as well as industries that are leading the way in implementing effective digital marketing strategies.
3. Álvaro Martínez of RAPPI
In this episode, we dive into the world of delivery via the company RAPPIwith our guest Álvaro Martínez.
We will explore the ins and outs of this revolutionary company that has transformed the way we order food and other products. From customer management to growth strategies, we will discover the secrets behind the company's success..
Get ready to discover the world of logistics, digital marketing and artificial intelligence.
4. Maribel Garcia of AENOR
In this interview, we take a closer look at the world of email marketing with Maribel Garcíawho shares with us how AENORa leading certification company, uses the power of email to generate sales of technical standards.
From segmentation to automations and database quality, every detail counts in this strategy.. Discover how email continues to be a powerful tool in the B2B world.
5. Simón Hernández Roche
In this episode, we delve into the world of email marketing with Simón HernándezMarketing Automation Specialist at Roche.
Do not hesitate to watch the interview if you are interested in seeing how Simon and his team manage communications for up to 40 countriesstandardising customer journeys and optimising the use of data to drive effective strategies. From the challenges of customisation to the balance between standardisation and creativity.
Do you want to come as a guest?
If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at jp***@*************se.es or contact me by LinkedIn.
Remember that you can also listen to us through the platforms Spotify, Apple Podcast, e ivoox!
