One of the main services that our clients demand today is the responsive layout of their emails. As we never tire of repeating, 2015 was the year in which responsive design finally entered the email marketing sector with force and today, it is one of the most important [...]
When promoting a product or service, or as a means to obtain registrations with a specific interest, it is very effective to have a landing page, in which distractions are eliminated, the user's behaviour is directed and the desired information is transmitted in a clear and concise manner. A [...]
En otras ocasiones hemos hablado de cómo afecta el diseño de los emails a los resultados del email marketing, pero hoy hablaremos del uso del lenguaje en nuestros mensajes, igualmente importante. Al igual que sucede a veces con el diseño, muchas empresas buscan huir de una apariencia excesivamente comercial, ya que entendemos que si la […]
Nowadays, everyone seems to be talking about the concept of "Big Data" as an indispensable element for capturing and managing information in the digital world. But... Is it as effective in Email Marketing as we think?
It is becoming more and more common to find email acquisition systems based on pop-ups. This is a tactic that, despite what it may seem, does not penalise the visit/registration ratio and does not increase the bounce rate of the page. Intuitively, we could all agree that a pop-up annoys the user, provoking a [...]
The European Union has a number of barriers that hinder digital sales and marketing globally. Although the EU has standardised guidelines in different countries, each country still has its own regulatory standards for e-commerce and online marketing.
On numerous occasions we have talked about the importance of preventing our emails from reaching the spam folder. In this post we will talk about spamtraps, tools used by email providers to identify those who send unsolicited emails to users who have not requested to receive an email from that email provider.
As we discussed in the previous post, one of the most notable innovations of 2015, in terms of the influence it has on email marketing, is the launch of Apple Watch. This device presents itself as a unique opportunity for marketers as it is a way for consumers to anticipate their first interactions, even if it's just a [...]
En este post nos hacemos eco del estudio que ofrece Litmus: 2016 State of Email Marketing Report. Este informe recoge los principales cambios del sector en el 2015 con el fin de profundizar en ellos y obtener información y puntos de acción para aplicar al Email Marketing de este año 2016.
After a few years in which email marketing seemed to be losing its reputation and prestige, recent changes in the digital advertising industry and in the way users connect to the web, along with some very notable innovations in the email sector, are significantly revitalising it.
