Email Marketing has established itself as one of the most effective tools for generating traffic and sales in the retail industry in general and fashion in particular. In this sector, campaign performance metrics are very good (in Spain, in the fashion sector, the average rate is [...]
Taking advantage of the fact that a few days ago it was the birthday of one of the team members, we thought it would be a good idea to collect the emails sent to him and make a post with ideas for the birthday emails you send to your subscribers. Let's get to work! The emails we receive when it's our birthday [...]
We have given you tips on how to make a good responsive email, we have explained how long it should be and we have given you effective tools to design it, but... what can it offer us and what are its main advantages?
New edition of the Retail Email Marketing Benchmark, in this case, 2017. This study is the result of an analysis of the Email Marketing sendings of a group of fashion brands representative of the sector in Spain. We have analysed the sendings from the moment of the opt-in and those received throughout the [...]
We have talked many times about how to segment a database well and why it is important to do so. On this occasion, we want to do it in a much more graphic way: with an infographic that brings together the 4 essential points to segment correctly.
With only a few days left until Mother's Day, for those of you who are still confused, May 7th, many companies and brands have started to launch their email marketing campaigns. In fact, just take a look at our email inbox. But ... do they follow the same strategic line of the year [...]
Digital Response, together with Adigital, is carrying out, for yet another year, a study on the state and use of Email Marketing in Spain.
One of the most commonly used terms in digital marketing in general and email marketing in particular is engagement. The term, in this context, refers to the behaviour of the user in relation to the levels of interaction with the brand. Someone who interacts with high quantitative and qualitative levels of interaction will be said to be very engaged.
In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.
Have you ever thought about how long a responsive email design should be? It's something that can often be overlooked when we spend so much effort to layout all the content in the best possible way. Today we will dedicate this post to discuss this issue.
