Infographic Email Marketing: how to segment your BBDD well
We have talked many times about How to properly segment a database And why it is important to do so. This time, we want to do it in a much more graphic way: with an Infographic that brings together the 4 essential points for properly segmenting your audience.
Before leaving you with the Infographic, we want to remind you of everything we can achieve by conducting detailed and appropriate segmentation, as well as its most notable benefits:
- Knowing well who will receive the newsletters
If we segment the users well with an appropriate registration process, we will be able to know what the person we are sending our communications to is like. By asking him/her about their gender, their date of birth or even any interests they might have, we can use this information to apply it when designing and making the shipments. However, remember to only ask those details that you know can help you segment the audience much better; asking questions just to ask doesn’t add up, it’s a waste of time.
- Knowing what to send and how to customize it
Once you have taken the previous step, you will know what each of the users in our database is like. Now that you have this privileged information, use it in the best way possible. Establish criteria that allow you to group users; this will be crucial for Knowing what to send to each person and how to customize it depending on your interests. The key is that the user feels that the email they receive is made just for them. That’s how we humans are; we like to make us feel special.
- Achieve improved results
By correctly implementing the two above points, without a doubt, we will improve the results of our email marketing. Openingsthe clicks and even the conversions They will increase. The reason is clear: we are sending exactly what our subscribers are looking for, want or need thanks to the vast knowledge we have about them; hence, they interact more. Set the goal of making them even think that your brand can read their minds!
Without further delay, we leave you with the Infographic which summarizes and synthesizes 4 tips for segmenting a BBDD:
