Today we will talk about two concepts that allow us to know what information to send to each user and what is the best time to do it: the Model and the Profile of users who are part of our database. If we learn to combine them, we will get very good results in our email marketing.
How to achieve Oracle Eloqua certifications
Las acreditaciones B2B Master y B2B Luminary de Oracle Eloqua son las más recomendadas para profesionales del Marketing Automation y el Email Marketing. Anteriormente, Alejandra ya os explicó cómo consiguió la certificación como Salesforce Marketing Cloud Consultant y lo que supuso todo el proceso. En esta ocasión yo os contaré cómo logré las dos acreditaciones […]
Case study: how to solve a deliverability problem
At Digital Response we are often presented with certain challenges to overcome. Today we will explain a recent case of one of our clients, whose problem was the constant drop in the Open Rate of their shipments.
3 Email Marketing trends in 2020
In the month of January and taking into account what we have seen and experienced in the agency during the past 2019, we want to make a top 3 of the email marketing trends that we think we will see in 2020. Take note!
This is how Digital Response closes 2019!
Digital Response is closing and leaving behind one of its best years ever, which is why we are excited to share it with you all. The team is growing! Over the course of this year we have expanded the family, and how! The team has grown from 13 employees to 21. We have also added new profiles [...]
How to become a certified Salesforce Marketing Cloud Consultant
It is the certification that offers a broader technical and strategic perspective on Marketing Cloud and requires having previously obtained the Salesforce Marketing Cloud Email Specialist certification. At Digital Response we believe that the team should always be growing and training. The industry is evolving rapidly and many of the guides that we used to use last year [...]
Reactivate your database users in a creative way!
In every database there are those users who are inactive, i.e. who do not react to the attempts we make to communicate with them via email. In this context, the reactivation email becomes very important. As its name suggests, its main objective is to lead users to take action and to [...]
What profiles should a good email marketing team have?
Surrounding yourself with a good team of professionals is always essential to carry out any strategy that is proposed within a company. In the field of Email Marketing, sometimes it is difficult to have more than one or two profiles to manage it and it is difficult to achieve the objectives set by the lack of resources and the lack of [...]
Master Class: What's New in Email Marketing and Marketing Automation?
This is the 3rd consecutive year that Digital Response organises an event in the form of a Master Class to share with the attendees the knowledge and expertise acquired over the years and the daily work with our clients.
9 examples of Email Marketing Automation
How Email Marketing Automation works and its advantages Nowadays it is possible to automate a large part of the email marketing actions we do. In fact, the more automated we have the communications we send to subscribers, the more effective the actions will be and the greater the savings in time and costs. To implement an email marketing automation strategy, we will need to define a series [...]