When an important date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have the sole objective of generating conversions and leave behind the question of whether or not the user will really be interested in receiving the email or not.
2019 State of Email Marketing Survey
From Digital Response we are conducting, once again this year, a study on the status and use of Email Marketing in Spain. Through a survey we will analyse the business landscape and the behaviour of users around Email Marketing in order to get a real picture of the situation. The study will be carried out on the basis of [...]
Voice assistants, a new element redefining email design
Smart assistants are increasingly becoming part of our daily lives. They now allow us to activate different devices in our home, do voice searches, make purchases, be alerted about tasks to be done when we get home and even read our email.
Increase email conversion with Countdowns
Did you know that you can prevent your emails from fading into oblivion by creating a sense of urgency with a countdown that updates in real time?
How to handle an error in an email, on the web... via email marketing?
As a company or as a user, you have probably sent or received an email with an error. No matter how big or small, it is crucial that we know how to react as quickly and efficiently as possible. Today we will see two examples of this. One on how to manage and turn around an error [...]
The importance of email marketing and databases in e-commerce
Before we tell you why you should include this powerful sales channel in your digital strategy, let's start with a brief introduction for those of you who haven't taken full advantage of this channel or associate it with spam.
How to leverage your followers' content for your emails?
That is the big question. At a time when a brand's followers are often the ones who generate content, often quality content, how can we take advantage of them and use them in our own channels?
Why implement Push Notifications in your marketing campaigns?
Many companies are already implementing push notifications in their marketing strategy. At Digital Response we still remember the moment when some of our clients asked us to incorporate this new form of communication into their strategy. With the evolution of smartphones and apps, marketing departments are now using push notifications as part of their [...]
Example of PRO level personalisation in email marketing
Siempre nos gusta haceros llegar aquellos ejemplos de email marketing que logran sorprendernos y que consideramos que son todo un ejemplo a seguir. Uno de los miembros de nuestro equipo ha recibido este fantástico email de Zalando que es todo un ejemplo de personalización en email marketing.
Email and marketing automation: 2018 in brief and trends for 2019
Durante este 2018 en Digital Response hemos ayudado a 14 grandes marcas de distintos sectores a implementar programas avanzados de email y marketing automation. En números, esto supone haber gestionado más de 1.000 campañas individuales, enviar más de 1.000 millones de emails, implementar hasta 20 programas automáticos y trabajar en profundidad con hasta 12 tecnologías […]