Here is a case study from Easy Jet that shows, with Havas Helia and toneapi technology, how analysing the relationship between click through rate and the emotions evoked by the text can be an effective way to predict user behaviour.
How to successfully integrate email marketing with social networks
En este post hablaremos de la importancia de crear estrategias Cross Channel en las campañas de marketing con el fin de sacar el máximo partido de cada una de las herramientas que tenemos a nuestro alcance para llegar y captar usuarios.
¿Cómo leen los usuarios los emails en los dispositivos móviles?
En este post nos hacemos eco de la tercera edición del estudio publicado por Edisonda, «Mobile eye tracking in e-mail marketing». Este estudio habla de la percepción de los usuarios de los mensajes de email marketing en los dispositivos móviles.
Uses of Call to Action (CTA) in Email Marketing
As we have already mentioned on different occasions, we understand the concept of "Call to Action" (CTA) as that button or banner that seeks to attract the user's attention and achieve a conversion, which in the case of Email Marketing, is to get the click.
Typography in Email Marketing: how to use text fonts in emails
One of the biggest hurdles we email designers encounter is the use of special fonts in our designs. We have repeated ad nauseam to all our clients the difficulties involved in using unusual fonts in email and yet it is still the main reason for discussion between designers and programmers.
UX (User Experience) in Email Marketing
Before defining the user experience we want to achieve with our email, we must have well defined the objectives of the email campaign: Do we want to increase sales? Get traffic? Make the user register? Introduce a product? Our UX design for email is based on this starting point. We recommend [...]
#EmailBreakfast, Digital Response's Workshop on Email Marketing Automation
Esta mañana se ha celebrado el primer Workshop presencial de Digital Response en el centro ISDI de Barcelona.
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This should be the question that all marketers should ask their users. Or at least that's what Seth Godin thinks... The entrepreneur and marketing expert who gave his name to the concept called "Permission Marketing".
The secret behind our responsive email templates
One of the main services that our clients demand today is the responsive layout of their emails. As we never tire of repeating, 2015 was the year in which responsive design finally entered the email marketing sector with force and today, it is one of the most important [...]
Open rates by sector in Email Marketing. Benchmark 2015
Igual que hicimos con el benchmark de email marketing que Experian Marketing Services publicó sobre los resultados de «Email Marketing & desafíos Cross-Channel 2014«, en este post nos hacemos eco de los resultados más significativos que ha concluido el benchmark «Email Marketing & retos Cross-Channel 2015».