In our last blog post, we presented 7 actions to optimise our Automated Emails. One of these talked about the importance of adapting the content of our campaigns according to the seasonality in which we find ourselves, as this has proven to be a very useful action for our subscribers to see that they are receiving our emails.
In one of our last blog posts, we saw how to improve the effectiveness of our automated emails, as these provided a very high ROI compared to the time spent on them, and as a result, many brands are satisfied with the results and do not consider improving them to get even more benefits [...].
We are now in a new phase which, like all the previous ones, presents various difficulties. One of these is visibility problems, i.e. subscribers' inboxes are being affected by MPP (Mail Privacy Protection), mainly from Apple. Therefore, this means a new adversity for [...]
We are in an era in which companies need to adapt quickly to all the needs of the market, and these needs are constantly changing. Customers are increasingly accustomed to being treated better and in a more personalised way, which means that companies have to reinvent themselves in order to achieve customer loyalty. [...]
Automated emails are among the highest performing campaigns run by brands. However, they represent a very small percentage of a brand's campaign volume and receive very little attention when considering the revenue they generate compared to other types of campaigns. In other words, [...]
At Digital Response, our aim has always been to find ways to achieve the best possible results for our clients, adapting as much as possible to their needs so that they are satisfied with our work. We have been working with Salesforce for some time now, a giant platform with a technology that is constantly innovating in order to ensure that our clients [...]
The first step before starting a marketing automation and personalisation project should be to establish a working method. The proposal we make at Digital consists of establishing objectives, implementing initiatives, testing and measuring results. OBJECTIVES: We will try to establish what objectives we want for each type of user or segment of the target audience.
Artificial Intelligence is being adopted in many areas these days, especially in business and industry. One of the industries that has been exploiting this potential for some time now is Email Marketing. The following are the main uses of Artificial Intelligence in Email Marketing: Benefits for the end user Detection [...]
Martech are technological tools used in the area of marketing and include marketing clouds, CRM solutions, Email Marketing, etc. The term "martech" is a combination of "marketing" and "technology" and refers, in general, to a set of platforms, applications and services that are used to perform marketing activities in the cloud.
The global martech (marketing technologies) industry is worth approximately 344 billion $ (The Martech Report, 21-22), and there are more and more providers and solutions in the ecosystem (State of Martech 2022. Chiefmartech). In a 2021 Hubspot report on the state of martech, 76% of the world's [...]
