En otras ocasiones, en nuestro blog hemos comentado la relación directa que encontramos entre trabajar correctamente con nuestras audiencias y el éxito en los resultados de nuestros envíos de email marketing. A medida que las empresas buscan sobresalir en un panorama saturado de mensajes, la capacidad de llegar al público adecuado con el mensaje correcto […]
Las campañas de carrito abandonado en Email Marketing son una herramienta muy útil para recuperar ventas perdidas y aumentar la conversión en tu e-commerce. Sin embargo, para obtener los mejores resultados, es importante perfeccionar continuamente estas campañas. Según Barilliance, en España el índice de abandono del carrito de la compra se sitúa en el 86,14%. Viendo […]
If you have read some of our previous posts, you will have realised that to achieve successful Email Marketing campaigns, there is no single key to success, but it depends on many factors. On this occasion, as you may have read in the title, we will talk about the fundamental role of the Layout in [...]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the hotel industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification of the [...]
In January, in this blog, we were lucky enough to talk to several Email Marketing experts about the different trends that, from their point of view, were going to be successful in 2024. Once the information was gathered, we saw that during this year, Email Marketing professionals were paying special attention to the [...]
7th EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 153 companies have participated and in which the results shown and analysed have been obtained. Business landscape [...]
On other occasions in this blog, we have been talking about the importance of lead generation in the world of Email Marketing. These leads go through different stages and the main objective is to provide them with relevant and valuable information at each stage of the process to end up making them loyal. As we all know, in the world of email [....]
In the world of digital marketing, having the information to be able to anticipate the needs and behaviours of users is key to achieving good results. While we have seen in other posts on our blog some of the most common mistakes in Email Marketing, it is also important to consider the importance of the analysis of the [...]
On other occasions in this blog, we have talked about the importance of the promotions tab and we have learned about all its advantages. In addition, we also saw that there is a big difference between the promotions tab and the spam tab. We came to the conclusion that comparing the promotions tab to the spam folder was a mistake. As [...]
As we do every year, Digital Response wants to reflect on the key trends and aspects that will dominate Email Marketing in 2024. We do so with the participation of leading professionals who wanted to share their points of view. In 2024, we will see the consolidation of three dynamics in the fields of eCRM and operations [...]
