Email marketing strategies are based on the creation and management of relationships with the company's public, however, email marketing can generate synergies with other online marketing strategies that a priori are not usually mixed. This time we will talk about how email marketing can help search engine positioning. [...]
Tips to improve the usability of your email marketing campaigns
We are used to dealing with key factors in email marketing such as open rates, click-through rates, elements that influence deliverability... However, many times, this obsession with numbers and technical perfection can make us forget a key element in our emails: usability. Much has been said [...]
Case study What percentage of emails are read on mobile devices?
In this post we present the results obtained in an Email Marketing action that we carried out for a well-known retailer. Specifically, we analyse the results from the point of view of the environments of interaction with the message (mobile, webmail or desktop email client). The action consisted of sending 630,000 emails to [...]
Use of email on mobile devices
The use of smartphones and tablets is conditioning the way in which users access digital content. In fact, in the mobile world we can say that there is an inbox that centralises all digital communications received: Facebook updates, tweets, emails, etc. arrive on the screen of the mobile device. [...]
Examples of Email Marketing: Sony Electronics, Pinterest & Email Integration
In this case study we present the winning campaign in the category "best innovation in Email Marketing" of the awards that Marketing Sherpa presents every year. This is an action in which Sony Electronics integrated email with its presence on Pinterest, obtaining great results in terms of openings, clicks, [...]
Uses of Email, Facebook and Twitter among Millennials or generation Y
A recent field study carried out by Exact Target entitled "Subscribers, Fans, and Followers", whose objective was to find out how users use email, Facebook and Twitter to interact with brands, yields very interesting data on the so-called Millennials segment (or Generation Y, people born between 1982 and 2010).
Tips for an effective Call To Action
En un post anterior comentábamos 3 reglas básicas a tener en cuenta a la hora de diseñar un emailing: la alineación con la marca, la jerarquía de los contenidos a lo largo del diseño y las técnicas para llamar a la acción. Vamos a desarrollar en este post con un poco más de detalle la […]
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Case study: 450% upgrade of a ctr 450% thanks to a welcome program
When a user decides to sign up for our email marketing programme, we must focus on fulfilling their expectations, start to establish links with them and take advantage of their greater predisposition to interact with our brand. The development of a good welcome programme is one of the best tools we have at our disposal in the initial phase of the [...]