Boost your Lead Generation strategy: 5 infallible techniques to get them.

In our latest posts In the blog, we have been talking mainly about aspects related to the world of Email Marketing. However, sometimes we forget that to be able to contact our subscribers, we first need to get them. 

Therefore, in this post, we are going to talk about the importance of leads in our campaigns and we are going to introduce you to its life cycle in the different stages of lead generation. In addition, we will also introduce you to several techniques that we consider essential for the growth of your database.

What are the different stages in the lead generation process?

As we all know, achieving a lead is synonymous with a potential customerThis is because it is a person who has consented to give their personal contact details. For companies, this is of vital importance because they know with certainty that leads are people who have previously shown interest in them and, therefore, they are already at a more advanced step in the sales funnel. However, in order to get a lead, we must first go through different stages.

In the following image we can see schematically the different stages in the generation of leads together with the life cycle of the consumer.

In the image above, we can see how the user changes from one stage to the next, starting as a stranger and ending as a loyal subscriber.

As we have said, depending on the phase, different actions will be carried out to provide them with what they need at each moment in order to provide value in an efficient and personalised way. However, in this post we will focus on the conversion phasewhich consists of convert visitors into Leads.

What is Lead Generation?

Lead Generation is a technique we use to attract the attention and interest of leads.. It is a very valuable marketing technique, because as we have said before, in order to make use of our Email Automation, we must first get a window of subscribers to whom we can disseminate the communication that most interests us depending on the objectives we have as a brand.

Here we are going to present different techniques that have proven to be very useful and necessary for the process of getting Leads:

1. Social media advertising

Social networks have proven to be one of the most effective techniques for getting leads. We know perfectly well that our target audience is present in them, either for leisure or business use. Therefore, we can take advantage of them to achieve an impact with our target with the goal of converting unknown users into leads.

An example would be the Linkedin forms. This social network allows us to reach our target audience through different filters so that our content reaches the users we are interested in. Once our content appears in their feed, we will be able to get them to leave their personal information in exchange for valuable downloadable content. 

2. Creating valuable content

This technique seems obvious, but you have to know how to make the most of it. Depending on the actions carried out by our brand, we will create one type of content or another. However, this must be eye-catching content that is interesting so that people do not want to miss it. We have to take into account who are the subscribers who read us and how they will follow us, We have to provide them with valuable content so that they are interested in it.

3. Landing Pages

Also known as landing pages. These are very useful so that visitors, instead of being taken to your website, are taken to a page where they have easy access to the information or content they are looking for.

Click here here to see an example of our Landing Pages.

4. CTA (Call to Action)

CTAs are essential buttons or links for our brand. Without them, users who want to contact us will not be able to do so easily. Therefore, our content should always include CTAs that lead users to do what your content proposes to them in an easy way. 

5. Contact forms

Contact forms are perhaps the most important elements in the Lead Generation technique. These will allow us to obtain detailed and specific information on users in order to be able to classify them effectively at a later date.. However, it should be noted that we cannot ask for just any information in the forms, as this could be intrusive.