Why the Newsletter is the best tool for disseminating editorial content

We echo a recent article published in Techcrunch and entitled "Why Everyone Is Obsessed With E-Mail Newsletters Right Now"The article reflects on the causes that explain the rise of newsletters with editorial content.
According to the author, Klint FinleyTwo or three years ago, all websites focused on getting their users to "like" their Facebook page. However, Today, much of this effort has shifted towards obtaining an opt-in to the newsletter. As examples, it mentions reference sites such as Mashable, The Verge o UpworthyThe newsletter registration forms are highlighted on their respective sites. In fact, Alexis Madrigalone of the most respected voices in the online world, claimed that email was still the best thing about the internet.

1. Email offers publishers greater control over both content and to whom and when communication should occur.
2. Readers pay more attention to email. Klint Finley tells us that the newsletter from his personal page has around 320 subscribers with an average open rate of 20%. These are 64 readers per post. When compared to the 20 clicks a successful post can receive among your 7,000 Twitter followers, the greater reach of email is evident..
3. Email helps to keep the clutter of information overload under control. It is no wonder that both Twitter, Facebook and Linkedin send emails that synthesise what has happened on the network.
4. Email has intrinsically "social" functionality. Functions such as replying, forwarding or sharing.