We could cover many aspects when talking about how to properly run an email marketing campaign. However, to know whether what we are doing is right or wrong, we need to track our campaign to obtain results and assess what impact it has had on users.
How to measure new email marketing campaigns successfully
Measuring the impact of the email marketing campaigns we carry out is almost as important as carrying out the campaign itself. However, email marketing is constantly changing and that forces marketers to update themselves and adapt to the new needs demanded by the market. And that means adapting […]
Practical case of attribution of conversions in Email Marketing
In this post, we will show, through a real case, how different the results (in conversions) attributable to the email channel can be depending on the attribution model we use. To illustrate it, we have taken as a reference the conversions in the period from June 1st to July 7th as shown by Google Analytics […]
State of Email Marketing in the UK: 53% increase in ROI in 2014
One of the studies that Digital Response has been following with the greatest attention has just been published: the National Customer Email Report from DMA UK. In this post we present the conclusions that, in our opinion, are the most relevant.
Sending volumes, unsubscribes and revenue in Email Marketing
One of the aspects we are most often asked about in the agency is the optimal sending frequency. This question arises because there is a widespread belief that too many mailings to the database will lead to a considerable increase in the number of unsubscribes.
DELL: Micro-personalisation at shipping time
Last week we talked about the best time to send email campaigns, and these days we have come across an example of the use of the data we collect, taken to the micro level. Dell decided to personalise the sending time of the emails based on the data we collect, [...]
Email marketing case study: the best time to send an emailing III
In this post, we cover the third and final part of the series dedicated to when is the best time, or the best hour, to send an email. As in the previous cases, we will do this with a practical example from one of the agency’s clients. In the first post of the series, we analyzed the evolution of the email marketing […]
Email marketing case study: when is the best time to send an email marketing campaign II
In this post we present an analysis, carried out for one of our clients, of the optimal times of day for sending a promotional email in two different markets. The objective was to optimize the results generated by email marketing by determining which hours of the day were ideal for conducting a campaign.
Case study: when is the best time to send an email marketing campaign I
In this post we analyze the temporal evolution over the 48 hours following the sending of two email marketing campaigns, carried out for one of our clients in the agency, with the aim of determining the best hours to send campaigns. The first campaign was launched on a Tuesday at 9:00 a.m […]