La accesibilidad en el email marketing va mucho más allá de cumplir con normas técnicas: se trata de garantizar que cada mensaje que enviamos pueda ser leído, comprendido y disfrutado por todas las personas, sin importar sus capacidades visuales, auditivas o cognitivas. Considerando la importancia de la personalización y la experiencia del usuario, diseñar emails […]
En un entorno digital cada vez más fragmentado, los usuarios no se limitan a un solo canal para interactuar con las marcas. El reto de los equipos de marketing ya no es estar presentes en múltiples plataformas, sino sincronizar esos puntos de contacto para ofrecer una experiencia fluida y coherente. Aquí entra en juego la […]
In email marketing, it's not enough to send attractive campaigns: what really matters is to understand what impact they have on business results. And this is where attribution comes into play. While newsletters tend to focus on periodic communication and branding, automations respond to key moments of the customer lifecycle (welcome, welcome, welcome, [...]
In email marketing we usually think of "manual" automations: the welcome, the abandoned cart or the reactivation of inactive customers. They are basic and work, yes, but there is a range of less common automations that, if well executed, offer enormous potential to improve the customer experience and multiply the return. In this post, we share with you 7 of [...]
On numerous occasions on our blog, we have talked about launching automated campaigns. As we all know, automation is one of the great advantages of email marketing: it allows you to improve, personalise and optimise communication with your customers. However, even the best strategy can fail if mistakes are made in the execution of the campaign that affect the [...]
If you work in e-commerce and are thinking of new ways to grow your business through email marketing and automation, Klaviyo is one of the most powerful platforms on the market. But to get the most out of it, having a Klaviyo partner agency in Spain can make all the difference. At Digital Response we are a specialised agency and partner [...]
As we have said before in this blog, in email marketing, everything has more influence than it seems. A subject line, an image or even the colour of a button can make the difference between a click and oblivion. A/B testing (or A/B testing) is one of the most powerful tools in email marketing.
As we have mentioned many times in our blog, in email marketing, data plays a very important role. Beyond volume, what really measures the success of a strategy is the quality of the database. As we all know, a clean and well segmented database has a direct impact on key metrics such as deliverability, [...]
Many companies face the same challenge: they want to grow their CRM and marketing automation strategy, but can't expand their internal team. The solution is not always to hire more people, but to optimise processes, automate intelligently and rely on expert partners. In this post, we are going to see how you can do it, while keeping the [...]
How to create journeys that convert. Capturing a lead may seem like an achievement, but it's really just the beginning. The hard part - and the really valuable part - comes later: getting that person interested, buying and, over time, repeating. For that, it is not enough to launch single campaigns. You need a strategy that accompanies the user [...]
