Este 2025 ha sido un año definitorio para el Martech. Tras un 2024 marcado por la consolidación tecnológica, este año hemos entrado en una fase completamente nueva: la madurez operativa. Las marcas ya no buscan simplemente implementar herramientas; buscan rentabilidad, eficiencia, calidad de datos y automatizaciones que realmente muevan el negocio. Aquí recopilamos los aprendizajes […]
La automatización no es el objetivo; es el medio. Y aun así, muchas marcas activan flujos, journeys y secuencias sin tener claridad de qué impacto real están generando. El resultado: dashboards llenos de números que parecen positivos pero no explican nada sobre avance del embudo, eficiencia del funnel o contribución real al negocio. Medir correctamente […]
Hoy, los usuarios no avanzan en línea recta. Saltan de Instagram a la web, del email al móvil, de la app a la tienda física sin seguir un orden predecible. Diseñar un customer journey omnicanal significa coordinar todos esos puntos de contacto para que la experiencia sea coherente, personalizada y útil. Y eso va mucho […]
Black Friday and Christmas are the two most anticipated dates in the calendar for marketing teams. A significant part of annual sales are concentrated in just a few weeks, and the competition to capture the user's attention is at its peak. However, many brands are still preparing their campaigns with just a few days to spare, [...]
Accessibility in email marketing goes far beyond meeting technical standards: it's about ensuring that every message we send can be read, understood and enjoyed by everyone, regardless of their visual, auditory or cognitive abilities. Considering the importance of personalisation and user experience, designing email marketing campaigns [...]
In an increasingly fragmented digital environment, users are no longer limited to a single channel to interact with brands. The challenge for marketing teams is no longer to be present on multiple platforms, but to synchronise these touchpoints to deliver a seamless and consistent experience. This is where the [...]
In email marketing, it's not enough to send attractive campaigns: what really matters is to understand what impact they have on business results. And this is where attribution comes into play. While newsletters tend to focus on periodic communication and branding, automations respond to key moments of the customer lifecycle (welcome, welcome, welcome, [...]
In email marketing we usually think of "manual" automations: the welcome, the abandoned cart or the reactivation of inactive customers. They are basic and work, yes, but there is a range of less common automations that, if well executed, offer enormous potential to improve the customer experience and multiply the return. In this post, we share with you 7 of [...]
On numerous occasions on our blog, we have talked about launching automated campaigns. As we all know, automation is one of the great advantages of email marketing: it allows you to improve, personalise and optimise communication with your customers. However, even the best strategy can fail if mistakes are made in the execution of the campaign that affect the [...]
If you work in e-commerce and are thinking of new ways to grow your business through email marketing and automation, Klaviyo is one of the most powerful platforms on the market. But to get the most out of it, having a Klaviyo partner agency in Spain can make all the difference. At Digital Response we are a specialised agency and partner [...]
