Black Friday and Christmas are the two most anticipated dates in the calendar for marketing teams. A significant part of annual sales are concentrated in just a few weeks, and the competition to capture the user's attention is at its peak. However, many brands are still preparing their campaigns with just a few days to spare, [...]
Accessibility in email marketing goes far beyond meeting technical standards: it's about ensuring that every message we send can be read, understood and enjoyed by everyone, regardless of their visual, auditory or cognitive abilities. Considering the importance of personalisation and user experience, designing email marketing campaigns [...]
In an increasingly fragmented digital environment, users are no longer limited to a single channel to interact with brands. The challenge for marketing teams is no longer to be present on multiple platforms, but to synchronise these touchpoints to deliver a seamless and consistent experience. This is where the [...]
In email marketing, it's not enough to send attractive campaigns: what really matters is to understand what impact they have on business results. And this is where attribution comes into play. While newsletters tend to focus on periodic communication and branding, automations respond to key moments of the customer lifecycle (welcome, welcome, welcome, [...]
In email marketing we usually think of "manual" automations: the welcome, the abandoned cart or the reactivation of inactive customers. They are basic and work, yes, but there is a range of less common automations that, if well executed, offer enormous potential to improve the customer experience and multiply the return. In this post, we share with you 7 of [...]
On numerous occasions on our blog, we have talked about launching automated campaigns. As we all know, automation is one of the great advantages of email marketing: it allows you to improve, personalise and optimise communication with your customers. However, even the best strategy can fail if mistakes are made in the execution of the campaign that affect the [...]
If you work in e-commerce and are thinking of new ways to grow your business through email marketing and automation, Klaviyo is one of the most powerful platforms on the market. But to get the most out of it, having a Klaviyo partner agency in Spain can make all the difference. At Digital Response we are a specialised agency and partner [...]
As we have said before in this blog, in email marketing, everything has more influence than it seems. A subject line, an image or even the colour of a button can make the difference between a click and oblivion. A/B testing (or A/B testing) is one of the most powerful tools in email marketing.
As we have mentioned many times in our blog, in email marketing, data plays a very important role. Beyond volume, what really measures the success of a strategy is the quality of the database. As we all know, a clean and well segmented database has a direct impact on key metrics such as deliverability, [...]
Many companies face the same challenge: they want to grow their CRM and marketing automation strategy, but can't expand their internal team. The solution is not always to hire more people, but to optimise processes, automate intelligently and rely on expert partners. In this post, we are going to see how you can do it, while keeping the [...]
