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Beyond email: how to coordinate SMS, push and social into your strategy

1 de October de 2025 Albert Argelagués Comments Off on Más allá del email: cómo coordinar SMS, push y social en tu estrategia

En un entorno digital cada vez más fragmentado, los usuarios no se limitan a un solo canal para interactuar con las marcas. El reto de los equipos de marketing ya no es estar presentes en múltiples plataformas, sino sincronizar esos puntos de contacto para ofrecer una experiencia fluida y coherente. Aquí entra en juego la […]

Blog

Email Marketing ROI: which works better, newsletters or automations?

25 September 2025 Albert Argelagués Comments Off on ROI en Email Marketing: ¿qué funciona mejor, newsletters o automatizaciones?

In email marketing, it's not enough to send attractive campaigns: what really matters is to understand what impact they have on business results. And this is where attribution comes into play. While newsletters tend to focus on periodic communication and branding, automations respond to key moments of the customer lifecycle (welcome, welcome, welcome, [...]

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Useful automations that hardly anyone implements (but work very well)

18 September 2025 Albert Argelagués Comments Off on Automatizaciones útiles que casi nadie implementa (pero funcionan muy bien)

In email marketing we usually think of "manual" automations: the welcome, the abandoned cart or the reactivation of inactive customers. They are basic and work, yes, but there is a range of less common automations that, if well executed, offer enormous potential to improve the customer experience and multiply the return. In this post, we share with you 7 of [...]

Blog

Practical guide: 8 steps to launch error-free automated campaigns

4 September 2025 Albert Argelagués Comments Off on Guía práctica: 8 pasos para lanzar campañas automatizadas sin errores

On numerous occasions on our blog, we have talked about launching automated campaigns. As we all know, automation is one of the great advantages of email marketing: it allows you to improve, personalise and optimise communication with your customers. However, even the best strategy can fail if mistakes are made in the execution of the campaign that affect the [...]

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Looking for a Klaviyo partner in Spain? Find out how we can help you to boost your e-commerce.

2 September 2025 Albert Argelagués Comments Off on ¿Buscas un partner de Klaviyo en España? Descubre cómo podemos ayudarte a potenciar tu e-commerce

If you work in e-commerce and are thinking of new ways to grow your business through email marketing and automation, Klaviyo is one of the most powerful platforms on the market. But to get the most out of it, having a Klaviyo partner agency in Spain can make all the difference. At Digital Response we are a specialised agency and partner [...]

Blog

How to do A/B testing in email marketing campaigns

31 July 2025 Albert Argelagués Comments Off on Cómo hacer testing A/B en campañas de email marketing

As we have said before in this blog, in email marketing, everything has more influence than it seems. A subject line, an image or even the colour of a button can make the difference between a click and oblivion. A/B testing (or A/B testing) is one of the most powerful tools in email marketing.

Blog

How to clean up your database to improve KPIs without losing customers

24 July 2025 Albert Argelagués Comments Off on Cómo limpiar tu base de datos para mejorar KPIs sin perder clientes

As we have mentioned many times in our blog, in email marketing, data plays a very important role. Beyond volume, what really measures the success of a strategy is the quality of the database. As we all know, a clean and well segmented database has a direct impact on key metrics such as deliverability, [...]

Blog

How to improve CRM strategy without expanding in-house team

17 July 2025 Albert Argelagués Comments Off on Cómo mejorar estrategia de CRM sin ampliar equipo interno

Many companies face the same challenge: they want to grow their CRM and marketing automation strategy, but can't expand their internal team. The solution is not always to hire more people, but to optimise processes, automate intelligently and rely on expert partners. In this post, we are going to see how you can do it, while keeping the [...]

cómo crear journeys que convierten
Blog

From lead to loyalty: How to create journeys that convert and retain

25 June 2025 Albert Argelagués Comments Off on Del lead a la fidelización: cómo crear journeys que convierten y retienen

How to create journeys that convert. Capturing a lead may seem like an achievement, but it's really just the beginning. The hard part - and the really valuable part - comes later: getting that person interested, buying and, over time, repeating. For that, it is not enough to launch single campaigns. You need a strategy that accompanies the user [...]

Herramientas de marketing automation según tu madurez digital
Blog

How to choose the right marketing automation tool based on your digital maturity

19 June 2025 Albert Argelagués Comments Off on Cómo elegir la herramienta adecuada de marketing automation según tu madurez digital

On previous occasions on our blog, we have talked about different digital marketing platforms that are becoming essential nowadays. We will talk about marketing automation next. However, choosing the right marketing automation platform can help you improve your strategies and be more efficient. Not all companies need the right marketing automation platform to [...]

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