We are in an era in which companies need to adapt quickly to all the needs of the market, and these needs are constantly changing. Customers are increasingly accustomed to being treated better and in a more personalised way, which means that companies have to reinvent themselves in order to achieve customer loyalty. [...]
Automated emails are among the highest performing campaigns run by brands. However, they represent a very small percentage of a brand's campaign volume and receive very little attention when considering the revenue they generate compared to other types of campaigns. In other words, [...]
At Digital Response, our aim has always been to find ways to achieve the best possible results for our clients, adapting as much as possible to their needs so that they are satisfied with our work. We have been working with Salesforce for some time now, a giant platform with a technology that is constantly innovating in order to ensure that our clients [...]
The first step before starting a marketing automation and personalisation project should be to establish a working method. The proposal we make at Digital consists of establishing objectives, implementing initiatives, testing and measuring results. OBJECTIVES: We will try to establish what objectives we want for each type of user or segment of the target audience.
Artificial Intelligence is being adopted in many areas these days, especially in business and industry. One of the industries that has been exploiting this potential for some time now is Email Marketing. The following are the main uses of Artificial Intelligence in Email Marketing: Benefits for the end user Detection [...]
Anteriormente vimos qué tipología de mensajes podemos enviar a los usuarios que tienen nuestra app y el funcionamiento del Message Center. En este caso, veremos qué estrategias podemos utilizar para conseguir que los usuarios de nuestra base de datos decidan descargarse la aplicación e interactuar con ella. Antes de nada, es necesario que los usuarios […]
El contenido de un email variará en función de los objetivos y las características que tenga el producto que se quiera comunicar. Así pues, no es lo mismo llevar a cabo campañas de email marketing de productos con un ciclo de compra corto que largo.
En anteriores ocasiones hemos hablando de qué emails son más propicios a generar engagement. Hoy nos centraremos en uno de ellos, el email de aniversario con la marca. Veremos qué puede ofrecernos y por qué es interesante implementarlo (si nos encaja) en nuestra estrategia de email marketing. ¿En qué consiste este tipo de email? El […]
Las métricas siempre son una de las herramientas más utilizadas por los profesionales del marketing para analizar los resultados las campañas de email marketing y tener una visión del funcionamiento de la estrategia. La tasa de apertura, de clics, de conversiones… son habitualmente las más analizadas y valoradas. De hecho, anteriormente ya os dimos algunos consejos […]
Martech are technological tools used in the area of marketing and include marketing clouds, CRM solutions, Email Marketing, etc. The term "martech" is a combination of "marketing" and "technology" and refers, in general, to a set of platforms, applications and services that are used to perform marketing activities in the cloud.
