Uno de los principales objetivos del Marketing no es otro que construir y mantener relaciones con los consumidores. Tradicionalmente esto se ha hecho a través de técnicas de comunicación de amplio alcance (medios de comunicación masivos). Hoy, sin embargo, los consumidores exigen mensajes personalizados que respondan exactamente a sus preferencias. Esto demanda de los especialistas […]
El Email Marketing es uno de los mejores canales existentes para dar visibilidad a un e-commerce y potenciarlo al máximo. Podríamos decir que es la herramienta que mejor lo complementa y que, a la vez, ayuda a llevar a los usuarios a la acción: visitando el e-commerce y, en el mejor de los casos, efectuando […]
En la última década, asistimos a un efecto de “bola de nieve” en las Martech (Tecnologías de Marketing): cada año aparecen nuevas soluciones y vendores y las compañías no han cesado de incorporar “stack tecnológico”. Esta dinámica ha propiciado situaciones en las que, por ejemplo, en una compañía conviven proveedores distintos de una misma solución […]
The way in which we are going to manage the campaigns will be highly conditioned by the capabilities offered by our technology provider, whether it is an Email Service Provider or a Marketing Cloud. But having a platform with high capabilities is not enough to achieve an optimised management of an Email and Marketing Automation programme [...]
One of the consequences of the advance of the digitalisation of marketing and sales in companies is internationalisation. As a result, e-commerce, CRM and digital marketing departments are faced with the challenge of developing and managing content adapted to each market and managing international email marketing campaigns and other marketing tools.
A few months ago Digital Response joined the Email Expiration Date initiative, which aims to reduce the carbon footprint generated by the emails we send and which are stored in data centres, consuming a large amount of energy. How? We'll tell you about it below. The Radicati context states that [...]
Having a complete and effective email marketing strategy is no easy task. In fact, there are few brands and companies that have implemented all the email marketing strategies that we will discuss today and that will ensure an increase in conversions and user engagement. Take note! 1- Predictive activation campaigns [...]
If we were to ask a group of users why they do not subscribe to the newsletter of one of the brands they follow, one of the answers we would get most often would be that, beyond receiving the latest news, they do not really see that there is a direct benefit between being subscribed and not being subscribed. Considering [...]
New marketing channels have emerged in recent times. However, email remains one of the most powerful channels for connecting with audiences and building brand awareness. It also generates one of the highest returns on investment, at 36$ for every 1$ invested. On the other hand, it is predicted that [...]
As we have seen on other occasions, an email marketing strategy is composed of different types of emails: promotional, loyalty, reactivation, etc.. But we have rarely talked about those emails that are more closely linked to Customer Service and what is more interesting, how we can integrate it into the email marketing strategy.
